Published on by Digitally Squared

Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications for the future of the business that show that Twitter is actually paying attention to its users and their opinions.

Sometimes, the messages carefully put together by marketers for Twitter that forget about a few simple things – links, retweets and images all add to the character limit on Twitter. Images are proven to increase engagement, so it makes sense for most businesses to be including one in almost every tweet (Make sure to optimise them as well).

Links. We know there are a lot of them on Twitter. And that’s good. It’s a place to go for information. Recently Twitter decided to play to this, proclaiming that it was no longer a social network. Instead, it is now ‘a place for realtime news’. It isn’t the first network to make a statement like this, Facebook has been a ‘marketing Platform’ for several years now, but for Twitter it has some interesting implications. Firstly, it accepts that people use Twitter to broadcast now. No longer is it a place to have short, fun conversations with friends. It’s a place to get fast news and, if you are so inclined, bellow your own opinions about it.

This is actually fine, but it does have some implications for the content marketing industry. It means that there’s going to be a lot more noise to cut through for one. In the past I’ve written about how certain large accounts dominate the type of information that is shared on Twitter and this is set to become a bigger issue. Content marketers that chase news are going to have to really up the quality and uniqueness of their output if they want an audience. And that’s actually a good thing. Events like Twitter chats will stand out and news that hasn’t been regurgitated by the major players will hopefully find a niche audience.

Finally, we’ll see a short period of massive push messaging. Then the numbers will come in and everyone will realise they have to stop shouting and concentrate on making really useful things that appeal to separate audience niches. And that will be very welcome indeed. Less noise, more value. Covert better on social. #TwitterChat

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