Itâ€™s been a rough year for Twitter.Â According to Statista, Twitterâ€™s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the companyâ€™s valuation.Â Rumours onÂ doubts about the companyâ€™s growth and profit potential,Â the analysts quote Twitterâ€™s weak user engagement and lack ofÂ user growth as the main reasons for their downgrade.
According to comScore data, an average user in the United States spent less than 3 minutes a day using Twitter on mobile devices in the fourth quarter 2015 and Facebook sees 10 times that engagement, as theÂ chart depicted below illustrates. To make things worse, Twitterâ€™s mobile engagement has been declining for seven straight quarters until the end of 2015 and supposedly continued doing so in the first three months of 2016.
The chart as shown below compares selected social media platforms in terms of mobile user engagement.
HTML code to embed chart :-
<a href=”https://www.statista.com/chart/4609/mobile-user-engagement-with-social-media/” title=”Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista”><img src=”https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_4609_mobile_user_engagement_with_social_media_n.jpg” alt=”Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista” style=”width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;”/></a><br />
You will find more statistics at <a href=”http://www.statista.com/”>Statista</a>