Published on by Digitally Squared

It’s been a rough year for Twitter. According to Statista, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation. Rumours on doubts about the company’s growth and profit potential, the analysts quote Twitter’s weak user engagement and lack of user growth as the main reasons for their downgrade.

According to comScore data, an average user in the United States spent less than 3 minutes a day using Twitter on mobile devices in the fourth quarter 2015 and Facebook sees 10 times that engagement, as the chart depicted below illustrates. To make things worse, Twitter’s mobile engagement has been declining for seven straight quarters until the end of 2015 and supposedly continued doing so in the first three months of 2016.

The chart as shown below compares selected social media platforms in terms of mobile user engagement.

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HTML code to embed chart :-

<a href=”https://www.statista.com/chart/4609/mobile-user-engagement-with-social-media/” title=”Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista”><img src=”https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_4609_mobile_user_engagement_with_social_media_n.jpg” alt=”Infographic: Twitter Falls Behind in Terms of Mobile Engagement | Statista” style=”width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;”/></a><br />
You will find more statistics at <a href=”http://www.statista.com/”>Statista</a>

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