The first prediction from the article as attached below, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the infographic, 50 percent of B2C marketers plan to increase their budgets this year. Why? Because content marketing has become the most commercially important marketing trend of 2015, with almost 30 percent of marketers saying itâ€™s the most crucial strategy for driving results.
Marketers are also understanding how to get the most value out of the content by engaging audiences with helpful and/or entertaining information. With that in mind, itâ€™s no surprise that the top goal for marketers in 2015 is to build customer relationships and loyalty.
For a few industry leaders like HubSpot, KISSmetrics, and Moz, building those relationships is contingent on maintaining a top-notch blog. HubSpotâ€™s blog reportedly receives 37 percent of the siteâ€™s traffic, whereas only 13 percent goes to the Hubspot homepage. Likewise, KISSmetrics receives a whopping 70 percent of traffic share to its blog, which features a healthy mixture of articles, marketing tips, and infographics.
To feel even smarter about your content strategy, scroll through the whole infographic below.