Published on by Digitally Squared

Ad Blocking is the major talking point in recent times within the arena of Ad Blocking.

Ad Blocking is growing globally.

The latest data published by PageFair really puts into perspective just how fast the ad blocking market is growing, with the global use of ad blockers being up 41% (to 198m) between Q2 2014 and Q2 2015.

 

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Ad Blocking Plus leads the charge, but not the only charge.

According to Sourcepoint, Adblock Plus dominates with 51% of global share, but this program shouldn’t be confused with the separate AdBlock which itself covers 38% of the market.

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Why people block ads?

The IAB has also been looking at data concerning ad blocking and specifically why more and more people are using such services.

The leading reason cited by UK consumers is that ads are ‘interruptive’ – 73% of people using ad blockers use them for this reason.

Further reasons include that ads ‘can be annoying’ and that they ‘slow down web browsing’.

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What is the implication?

PageFair’s research also looked at what the cost to the economy might be as ad blocking becomes more abundant among internet users.

adblock4Finally, in last couple of years, Internet advertising has grown manifold. It now takes a lot of time for websites to load, especially through mobile access. These websites’ video ad content delays loading. Also according to a Statista report, ad blocking is gaining traction and has grown by 41% globally as of 2Q15. Greece has the maximum share of ad blocking software users, whereas China(FXI) has the least. Apple (AAPL) recently launched ad blocking capability on its Safari mobile browser and this step could pose serious threat to companies such as Google (GOOG), Facebook (FB), and Twitter (TWTR). These companies earn most of their revenue from advertising, and mobile ad blocking could curb their revenues to a huge extent.

 

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