Published on by Guest Contributor

The psychology of colour as it relates to persuasion is one of the most controversial as well most interesting aspects in marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, the info graphic as shown below by Homestead well covers a selection of the most reliable research on color theory and persuasion.

In this regard, colour is an important digital marketing tool to many big name brands, as they are easily able to influence their target market simply by choosing the right combination. “The reality is that color has a powerful psychological impact – and that this affect can be harnessed by webmasters and digital marketers alike to promote different buyer behaviors online”, said an senior executive from the expert brand agency Homestead.