The Google Attribution Model

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At the Google Marketing Next conference in 2017, Google announced the beta version of a new tool Google Attribution. With its release surely not far away, marketers who don’t have access to the beta should be familiarising themselves as much as possible with the tool so that they’re ready to take advantage when it becomes… Read more »

Driving More Social Traffic to Website

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Driving social traffic is more important than ever before. Brands now focus on boosting social traffic and creating viral hits for spreading their word. It is, therefore, critical to concentrate on driving the correct social visitors to your website through the development of effective social media strategies. Learn how to boost social media traffic in… Read more »

6 Social Media Marketing Trends in 2017

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In 2017, social media as a marketing tool will continue to grow in robust ways while utilizing the wide array of emerging technologies to provide brands with more opportunities for connecting with their customer. Here are some of the big changes to anticipate: 1. GREATER UTILIZATION OF SOCIAL MESSAGING SERVICES While social messaging is not… Read more »

Hootsuite Connects to CRM, Content and Automation Platforms

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Vancouver, British Columbia-based Hootsuite wants to extend its social media management capabilities to operate within the technologies customers already use, Patience Yi, vice president of platform at Hootsuite, described this act as “an effort to embrace digital transformation, which is changing the way companies interact with their customers across the entire customer journey.” Hootsuite also announced three… Read more »

Facebook Ad as a Retargeting Weapon

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Want to know how to target your ads based on demographics, interests and behaviours and using Facebook Ads to reach more customers within social media arena? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed and retargeted to. The market… Read more »

Aligning Customer Service with Email and Social

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Email and social media are two efficient channels to assess your customer satisfaction. The overall customer satisfaction can be measured, by many traditional approaches such as survey your customer, call and thank them as well as conduct focus groups. Here we focus on two effective digital channels – email and social – to help you improve… Read more »

Twitter Updates on Increasing Its Character Limit

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Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications… Read more »

6 Social Media Trends That Could Transform Your Business In 2016

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How do you use social media as part of your online strategy? Are you taking advantage of the emerging trends? The way in which people use social media is constantly changing, and that change presents small businesses with both a problem and an opportunity. Don’t evolve and you can get left behind or be the first… Read more »

Facebook Advertising in Promoting your Mobile App

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There are over 1.49 billion monthly active Facebook users worldwide and 968 million people log onto Facebook daily. Facebook advertising has evolved into one of the most effective marketing channels for mobile app developers and marketers. Now, what makes these ads incredibly effective is their ability to increase mobile app downloads, higher engagement and greater… Read more »

Facebook Launches More Reaction Buttons Globally

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Facebook Inc. has finally changed its iconic like button, an alternative to the humble Like and have been launched around the world. A long-press on the Like button on mobile will now open up a tray of emoji — Like, Love, Haha, Wow, Sad and Angry. For web users hovering over the Like button will bring up the new… Read more »