10 tips for your successful website relaunch {Infographic}

Posted by .

Relaunches are substantial, complex and can involve risks. However, constant adjustments are necessary to improve your page’s usability and functionality. That’s why you should carefully coordinate every single step. Exact planning and predefined goals are crucial in order to be able to determine the success of your implementation. A backup system can be helpful for… Read more »

Your Social Media Toolkit Part 1: Facebook, the Giant

Posted by .

Over the next few weeks we will be giving you and your business tips on which social media platforms you should be using and why. Starting this week, with Facebook for Business. 59% of the UK’s population are actively using social media sites for an average time of 2 hours a day (We Are Social,… Read more »

How to Run a Successful Social Media Advertising

Posted by .

 There is a loads going on within social media advertising space at the moment.  The latest estimates say it will account for a third of all digital marketing spend this year.  This king is of course, facebook.  Their Q2 reports this year show as taggering $6.2bn in advertising revenue.  The other networks pale in comparison, LinkedIn is currently showing… Read more »

21 Video Marketing Ideas for Start Ups

Posted by .

Are you considering adding video to your marketing strategy? Need some ideas on what to share with your readers and followers? You can’t scroll through your social media feeds right now without stumbling across a video. It’s one of the hottest ways of providing content, particularly with the rise of live video apps like Periscope and… Read more »

Twitter Updates on Increasing Its Character Limit

Posted by .

Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications… Read more »

Twitter Falls Behind in Terms of Mobile Engagement

Posted by .

It’s been a rough year for Twitter. According to Statista, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation. Rumours on doubts about the company’s growth and profit potential, the analysts quote Twitter’s weak user engagement and lack of user growth as the main reasons for their downgrade. According… Read more »

Facebook Advertising in Promoting your Mobile App

Posted by .

There are over 1.49 billion monthly active Facebook users worldwide and 968 million people log onto Facebook daily. Facebook advertising has evolved into one of the most effective marketing channels for mobile app developers and marketers. Now, what makes these ads incredibly effective is their ability to increase mobile app downloads, higher engagement and greater… Read more »

Facebook Launches More Reaction Buttons Globally

Posted by .

Facebook Inc. has finally changed its iconic like button, an alternative to the humble Like and have been launched around the world. A long-press on the Like button on mobile will now open up a tray of emoji — Like, Love, Haha, Wow, Sad and Angry. For web users hovering over the Like button will bring up the new… Read more »

Twitter New Algorithm Update

Posted by .

Twitter’s new algorithmic sorting could save the day. It selects the most important tweets you might have missed since your last Twitter visit, and pushes them up to a section at the top of your timeline. Further, twitter’s new algorithmically sorted timeline announced recently could solve its growth problem. In the early days of Twitter, everyone was looking… Read more »

Building your social media profile

Posted by .

Have you ever considered that building your social media profiles and showcase the same? Research shows that recruiters make a decision about whether you are a good fit for a job within an average of 6.25 seconds of looking at a CV. If they like your CV, they will look you up on social media and you will… Read more »