Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »






Why mobile working skill a major cause of data breaches

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While working for a client, it was revelaed that charities are being reminded of the need for secure mobile working policies after new research highlighted how organisations are failing to protect data properly. The study, conducted by Vanson Bourne and commissioned by hardware-encrypted USB drive specialist Apricorn, found that 29% of surveyed organisations have already experienced… Read more »






Mobile App Idea for a Startup

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Mobile apps are nowadays a trend along with a mobile responsive website. And the attached factor of cost of developing the same is something every founder worries about. The build costs of an MVP are a very real ‘barrier to launch’ for a lot of startups, and it’s essential to educate yourself on the costs… Read more »






4 Things Mobile Payments Made Possible

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It’s safe to say that most of us understand mobile payments. When once we had to exchange cash or fumble with credit cards, now we’re able to pay using the device already in our hands – our mobile phones. According to the Mobile Payments Readiness Index by MasterCard, Singapore is the most mobile payment-ready nation in… Read more »






Optimising Your Content Marketing Strategy for Mobile

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A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how can you optimise your website for mobile, from a people-centric content marketing perspective? Google recently strengthened its mobile-friendly ranking signal and future updates will include site speed, so this is an… Read more »






Mobile Technology Trends to Watch in 2016

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In today’s innovation-driven world, the number of mobile devices has already exceeded the global human population and it is continue to prosper. More than ever, businesses are actively interacting using their mobile devices since it is considered to be the most perfect way to reach out to target audience over marketing automation. All thanks goes… Read more »






Optimize Your Mobile Conversion Rate

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Thumbs and tiny screens can be tricky. Users have unique needs when they’re on a mobile device and as advertisers, it’s critical that we create a conversion-friendly mobile experience. Its all about how to take your mobile campaign conversions to the next level. 1. Install Conversion Tracking Software You can never assume that you know why… Read more »






5 Mobile Trends to Watch in 2016

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2015 was a huge year in mobile advertising sector within digital including acquisitions, consolidations and innovations. The technology and data available to marketers have increased exponentially and new opportunities have opened in the world of programmatic delivery, wearable and exciting new formats such as 3D advertising. 2016 is becoming another exciting year of growth rooted in technology…. Read more »






Twitter Falls Behind in Terms of Mobile Engagement

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It’s been a rough year for Twitter. According to Statista, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation. Rumours on doubts about the company’s growth and profit potential, the analysts quote Twitter’s weak user engagement and lack of user growth as the main reasons for their downgrade. According… Read more »






Multichannel Reality In Technology-Driven World

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The pro­lif­er­a­tion of devices and chan­nels pro­vides with more exciting oppor­tu­ni­ties to reach and engage with our cus­tomers than ever before for any digital marketer. At the same time, cus­tomer expec­ta­tions con­tinue to rise – they want per­son­alised and rel­e­vant expe­ri­ences, deliv­ered to them in real-time, wher­ever and when­ever they want. This rep­re­sents a sig­nif­i­cant chal­lenge… Read more »