Online reviews as an tool for ongoing customer engagement

Posted by .

When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such as Yelp and Google+ allow businesses to provide… Read more »






The Role of Human Element in Digital Transformation

Posted by .

Digital technology in all its various forms is changing the way organizations work across all aspects of any small business. But even if processes and functions are streamlined, simplified, automated, augmented, and refined, there is a greater chance that the digital transformation will fail before it can deliver its full potential. It’s a phenomenon that… Read more »






Strategic Partnerships to Thrive Better

Posted by .

Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual providing content, partnerships are integral to a company’s growth…. Read more »






11 Readability & SEO Tips for Blog Posts

Posted by .

Engagement is quite the buzzword in content marketing right now. It’s signalling an evolution that’s affecting both content marketers and their audiences.  It’s time to get more strategic with our content, both in terms of how often we publish, what we publish and how we get results. An excellent insights as show below as engagement rates… Read more »






Mobile Technology Trends to Watch in 2016

Posted by .

In today’s innovation-driven world, the number of mobile devices has already exceeded the global human population and it is continue to prosper. More than ever, businesses are actively interacting using their mobile devices since it is considered to be the most perfect way to reach out to target audience over marketing automation. All thanks goes… Read more »






Optimize Your Mobile Conversion Rate

Posted by .

Thumbs and tiny screens can be tricky. Users have unique needs when they’re on a mobile device and as advertisers, it’s critical that we create a conversion-friendly mobile experience. Its all about how to take your mobile campaign conversions to the next level. 1. Install Conversion Tracking Software You can never assume that you know why… Read more »






How to Build a Clean Email List

Posted by .

Internet service providers (ISPs) take many things into consideration when deciding if your email will reach the inbox or not. One of these considerations is subscriber engagement. How interested your subscribers are in your content and sending frequency both play a role in subscriber engagement. Another crucial component of having an engaged list is having a… Read more »






How to Speak Marketing Automation

Posted by .

Sometimes, it sounds like marketers are speaking another language, especially when using terms associated with specific marketing tools and platforms. It gets even more complicated when certain terms are standard across all platforms. Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On… Read more »






Facebook Launches More Reaction Buttons Globally

Posted by .

Facebook Inc. has finally changed its iconic like button, an alternative to the humble Like and have been launched around the world. A long-press on the Like button on mobile will now open up a tray of emoji — Like, Love, Haha, Wow, Sad and Angry. For web users hovering over the Like button will bring up the new… Read more »