Google Leads the Race for AI Domination via #GoogleIO2017

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Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances. As Statista chart infographic as below illustrates, Google’s… Read more »

Future marketing trends while in 2016

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The Future of Marketing is embracing IoT & learning how to market moments, not things. Now that is to create a compelling vision for tomorrow that resonates with and connects people with our products, brands and messages. Basically, as technology advances and devices proliferate at unprecedented speed, the allure of marketing things will quickly prove both… Read more »

Entrepreneurship: is it worth the risk? (Infographic)

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What age do you have to be before its deemed ‘too late’ for you to be running your own business? According to this infographic as shown below from Dun & Bradstreet Credibility, most founders are middle aged when they start their company, so age is merely a number. You’ll also discover how risky it is… Read more »

How to repurpose the content correctly

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The easiest way to start repurposing is by turning to your evergreen content. These evergreen content posts that are traffic magnets: relevant, poignant posts that will never go out of style. There lies the purpose of repurposing. If you have some of these posts just sitting in your archives, you’re missing out on a sizable chunk of… Read more »

Website Do’s and Don’ts Within Digital

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In today’s digital world, every small business needs a website. But with over a million people lacking basic digital skills, some business owners need more guidance than others. Here’s a great infographic that illustrates what you should and shouldn’t be doing with your website.  

Why Marketing should be Personal

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The Why Marketing Should Be Personal briefing, produced by Econsultancy in partnership with Adobe, explores personalization, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. Personalization has unquestionably emerged in the last couple of years as one of the recent trends within the spheres of digital marketing and… Read more »

Engaging the Connected Customer

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Investment in technology is undoubtedly bringing new opportunities for marketing to do things differently. Digital marketing is the top priority for technology-aware businesses and the focal point for investment over the next five years. But is marketing really ready? It is up to marketers to step away from the day-to-day challenges and think about how… Read more »

Discover Experience Marketing

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Once considered a Holy Grail of sorts, digital marketing is now set for a sea change. As customers who have come to expect personalised, relevant content at every touch point cease to recognise boundaries between channels, marketers are left wondering what’s next.One aspect … “Discover Experience Marketing” is a new system within digital marketing arena,… Read more »