How to Win the new IoT Landscape?

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The Internet of Things (IoT) is the Wild West of the technology market. The industry is young, and the potential for growth is enormous. But what do you need to win in this new landscape? Smart small, start now Even old, large companies can win at the IoT if they start small and start early…. Read more »






Creating Unified Digital Experience Is The Key

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If I am making a digital-experience map, it is going to be more akin to modernized flow chart diagram or mind map, and constantly changing and evolving. And creating a content piece on an introduction how shape ideas resulting a unified digital experience. What do we mean by Unified Digital Experience? As digital transformation moves… Read more »






“Mind the Gap” Report on UK’s Digital Skills Gap

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THE PROBLEM  Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to succeed. Instead, today, with a concerted effort from entrepreneurs, government, industry groups and big… Read more »






Brexit and the Technology Scene

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On 23 June 2016, 17,410,742 people in the UK voted to leave the European Union, igniting the Brexit debate and speculation on what happens next. With this in mind, what are the potential implications for tech brands? With the immediate weakening of the Pound to US Dollar exchange rate, it has and will continue to… Read more »






Alarming ‘Digital divide’ affecting UK economy and productivity

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The UK economy is operating within a “digital divide”, with half of businesses trailing behind a swathe of tech-savvy “pioneer” firms, according to new research. A recent study, conducted by the Confederation of British Industry (CBI) and tech giant IBM, found that just over half (55 per cent) of businesses are adopting innovative digital technologies and processes, leaving… Read more »






Data-Powered Decision Making – Empowering for Growth

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You decide what areas your small business is going to focus on and then you target the resources you have to fill that customer need, problem or opportunity as you see fit. The market, regulation and how you perform then dictate how well you succeed or how badly you fail. But how do you make… Read more »






Authenticity in Leadership

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The cornerstone of great leadership is authenticity. Leaders ask us to believe, to give more, as well, to sacrifice. To trust a leader, his or her leadership must be genuine, a true reflection of their strengths, values and culture. Leaders can engender that trust in many different ways, leading from the front or the back,… Read more »






Future marketing trends while in 2016

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The Future of Marketing is embracing IoT & learning how to market moments, not things. Now that is to create a compelling vision for tomorrow that resonates with and connects people with our products, brands and messages. Basically, as technology advances and devices proliferate at unprecedented speed, the allure of marketing things will quickly prove both… Read more »






How Internet of Things can help your SME

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Supreme Systems infographic aims to show you how the concept of Internet of Things can impact any small business sector with big implications. In other words, this if the infographic which clearly defines the Internet of Things as “A development of the internet in which everyday objects have network connectivity allowing them to send and receive data.”… Read more »






The Rising of Ad Blocking in Digital Media

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Ad Blocking is the major talking point in recent times within the arena of Ad Blocking. Ad Blocking is growing globally. The latest data published by PageFair really puts into perspective just how fast the ad blocking market is growing, with the global use of ad blockers being up 41% (to 198m) between Q2 2014… Read more »