5 Significant Aspects of SEO

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SEO is a vague term these days and there’s a lot of confusion about what it does/doesn’t involve. The five aspects of SEO help clear this up by breaking down the key elements of search optimisation after years of relentless change in the industry. Understanding these five aspects will help you identify how you can… Read more »






PR Controversy on Social Media

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All publicity is good publicity, but I’m not sure that’s so true in the social media age. There have been some serious PR fails from two major brands in the last few weeks which received huge backlash on social media: namely United Airlines’ refusal to let a customer onboard for wearing leggings; as well as their forcible… Read more »






Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »






Why mobile working skill a major cause of data breaches

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While working for a client, it was revelaed that charities are being reminded of the need for secure mobile working policies after new research highlighted how organisations are failing to protect data properly. The study, conducted by Vanson Bourne and commissioned by hardware-encrypted USB drive specialist Apricorn, found that 29% of surveyed organisations have already experienced… Read more »






4 Ways to Integrate Design with Digital Strategy

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 The role of digital strategy and how to keep plates spinning while integrating with design is significant from client’s strategic needs perspective. In this article they share four key ways, so that the creative people can integrate design and strategy as adherence to the create a greate customer experience. 01. Don’t rely on jargon Sometimes,… Read more »






Boost Your Conversion Rate in 5 Ways

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How effective is your Inbound Marketing program? If you’re seeing a rise in your site visits, but not conversions, then you’re not alone. Here are some quick tips across your entire online operation for analyzing your data and boosting your conversions. 1. Heat Maps The first step in website optimization is to understand the effectiveness… Read more »






Your Social Media Toolkit Part 1: Facebook, the Giant

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Over the next few weeks we will be giving you and your business tips on which social media platforms you should be using and why. Starting this week, with Facebook for Business. 59% of the UK’s population are actively using social media sites for an average time of 2 hours a day (We Are Social,… Read more »






Product Management While Outsourcing

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Do agencies and freelance developers just not care about the quality of your product? Well, the answer is no to these questions in most cases. There are some very important steps to take though, if you want your outsourced development to go right first time, no money wasted and no nervous breakdowns along the way. STEP… Read more »






5 Steps to Build a Powerful Digital Strategy

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According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Now, if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful… Read more »