7 Important Conversion Rate Optimisation Myths That you Should Ignore

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Conversion rate optimisation is essential for any small business, including e-commerce. At the same time, It is important to identify and fix reasons for low conversion. It is a process by which small business can implement best practices and techniques while also results in more revenue and ROI for an e-commerce store. There are several… Read more »

Transparency and Trust to build Brand Loyalty

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Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites. They also rarely provide additional information. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer. Transparency is key when it comes to successful marketing. A… Read more »

The Essentials of Scaled Agile Marketing using SAFe

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Why SAFe? First of all, it is the most popular scaling approach these days and so many marketers will find themselves in agile ABM organisations, where SAFe is actually used in IT Technology and the option of using it in Marketing as well will come up. As a result of that, it is also the… Read more »

Which Digital Trends Do You Think Will Define 2018?

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When we plan our marketing strategy and activities for the next year, it is always a good idea to look into digital marketing trends to make sure that we are not missing out on any opportunities. As you review your strategy from the past 12 months and start looking to the year ahead, keep these three digital marketing… Read more »

Great Design Thinking by Tim Brown

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When we talk about design thinking at Skyline for any digital projects we do deliver, we start with Tim Brown, who is CEO and President of IDEO, a global design, and innovation firm founded in 1991. He is best known for his work advancing user-centered design – and in particular for developing the idea of “design thinking”…. Read more »

Movement Marketing as a Brand Revolution

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As per Deloitte Research, the 5 essentials for Movement Marketing for Brand Revolution are as follows: 1. Inspire and evoke emotion 2. Encourage involvement 3. Create and build community 4. Provide a way for people to visually display their commitment 5. Are authentic and transparent Deloitte’s research didn’t stop there; they also identified additional five… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Theory of Constraints

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The Theory of Constraints is a methodology which helps you identify the crucial limiting factor (usually referred to as a constraint or a bottleneck), that stands in the way of achieving a goal. The main goal of a theory of constraints is to improve that constraint to the point when it’s no longer the limiting… Read more »

5 Significant Aspects of SEO

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SEO is a vague term these days and there’s a lot of confusion about what it does/doesn’t involve. The five aspects of SEO help clear this up by breaking down the key elements of search optimisation after years of relentless change in the industry. Understanding these five aspects will help you identify how you can… Read more »