Movement Marketing as a Brand Revolution

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As per Deloitte Research, the 5 essentials for Movement Marketing for Brand Revolution are as follows: 1. Inspire and evoke emotion 2. Encourage involvement 3. Create and build community 4. Provide a way for people to visually display their commitment 5. Are authentic and transparent Deloitte’s research didn’t stop there; they also identified additional five… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Theory of Constraints

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The Theory of Constraints is a methodology which helps you identify the crucial limiting factor (usually referred to as a constraint or a bottleneck), that stands in the way of achieving a goal. The main goal of a theory of constraints is to improve that constraint to the point when it’s no longer the limiting… Read more »

5 Significant Aspects of SEO

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SEO is a vague term these days and there’s a lot of confusion about what it does/doesn’t involve. The five aspects of SEO help clear this up by breaking down the key elements of search optimisation after years of relentless change in the industry. Understanding these five aspects will help you identify how you can… Read more »

PR Controversy on Social Media

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All publicity is good publicity, but I’m not sure that’s so true in the social media age. There have been some serious PR fails from two major brands in the last few weeks which received huge backlash on social media: namely United Airlines’ refusal to let a customer onboard for wearing leggings; as well as their forcible… Read more »

Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »

Why mobile working skill a major cause of data breaches

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While working for a client, it was revelaed that charities are being reminded of the need for secure mobile working policies after new research highlighted how organisations are failing to protect data properly. The study, conducted by Vanson Bourne and commissioned by hardware-encrypted USB drive specialist Apricorn, found that 29% of surveyed organisations have already experienced… Read more »

4 Ways to Integrate Design with Digital Strategy

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 The role of digital strategy and how to keep plates spinning while integrating with design is significant from client’s strategic needs perspective. In this article they share four key ways, so that the creative people can integrate design and strategy as adherence to the create a greate customer experience. 01. Don’t rely on jargon Sometimes,… Read more »

Boost Your Conversion Rate in 5 Ways

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How effective is your Inbound Marketing program? If you’re seeing a rise in your site visits, but not conversions, then you’re not alone. Here are some quick tips across your entire online operation for analyzing your data and boosting your conversions. 1. Heat Maps The first step in website optimization is to understand the effectiveness… Read more »