4 Digital Channels with Best ROI

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After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low-cost business plans have been proven to be a winning formula for many start-ups. E-commerce and the online digital world are forever evolving. This has been down to the low costs involved with running a business purely online,… Read more »






Your Influencer Marketing Campaigns Toolkit

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This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »






As IoT Age Is Here

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With more than 25 billion internet connected devices expected to hit the world by 2020, it comes as little surprise that there are multiple new uses of IoT and that more companies are embracing the evolving technology. There are quite a few companies that have created an incredible world of possibility with the IoT. Johnnie… Read more »






The best green innovations of CES in 2017

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As the Consumer Electronics Show (CES) in Las Vegas closes its doors for the year, Skyline rounds-up the green innovations that could thrive in a low-carbon economy. The new year may be just over a week old, but that hasn’t stopped technophiles from around the globe gather in Las Vegas to view futuristic trends that… Read more »






Creating Unified Digital Experience Is The Key

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If I am making a digital-experience map, it is going to be more akin to modernized flow chart diagram or mind map, and constantly changing and evolving. And creating a content piece on an introduction how shape ideas resulting a unified digital experience. What do we mean by Unified Digital Experience? As digital transformation moves… Read more »






A Spotlight on Self-Driving Cars and Baidu’s Research

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Self-driving cars have been the subject of many controversies, especially when it comes to the legal aspect, but, lately, the discussion has been rather silent. We all expect that self-driving vehicles will be a reality, and that the manufacturers will manage to find a way to ensure the cars do not represent a breach of the… Read more »






Tech Sector Reacts to Brexit

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The technology sector is reacting to the news that the UK public has voted to leave the EU. Several tech giants like Google and Facebook, many of which have large offices in Britain, have set up internal committees, trying to figure out what they will do following the decision. That includes mapping out companies’ potential tax… Read more »






How Women Want to Interact With Brands Online (Infographic)

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According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. “Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the… Read more »






7 Vital Digital Marketing Stats From the Past Week #CurrentAffairs

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The past several days in the last week have produced plenty of data points from entirely the digital marketing realm. Below are seven stats that got our attention: 1. Messaging drives chatter At Facebook’s annual developers conference F8, CEO Mark Zuckerberg said 60 billion messages are sent via Facebook Messenger and WhatsApp every day. That’s a viral data… Read more »






Authenticity in Leadership

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The cornerstone of great leadership is authenticity. Leaders ask us to believe, to give more, as well, to sacrifice. To trust a leader, his or her leadership must be genuine, a true reflection of their strengths, values and culture. Leaders can engender that trust in many different ways, leading from the front or the back,… Read more »