Movement Marketing as a Brand Revolution

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As per Deloitte Research, the 5 essentials for Movement Marketing for Brand Revolution are as follows: 1. Inspire and evoke emotion 2. Encourage involvement 3. Create and build community 4. Provide a way for people to visually display their commitment 5. Are authentic and transparent Deloitte’s research didn’t stop there; they also identified additional five… Read more »

The Role of Human Element in Digital Transformation

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Digital technology in all its various forms is changing the way organizations work across all aspects of any small business. But even if processes and functions are streamlined, simplified, automated, augmented, and refined, there is a greater chance that the digital transformation will fail before it can deliver its full potential. It’s a phenomenon that… Read more »

“Mind the Gap” Report on UK’s Digital Skills Gap

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THE PROBLEM  Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to succeed. Instead, today, with a concerted effort from entrepreneurs, government, industry groups and big… Read more »

Tech Sector Reacts to Brexit

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The technology sector is reacting to the news that the UK public has voted to leave the EU. Several tech giants like Google and Facebook, many of which have large offices in Britain, have set up internal committees, trying to figure out what they will do following the decision. That includes mapping out companies’ potential tax… Read more »

Authenticity in Leadership

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The cornerstone of great leadership is authenticity. Leaders ask us to believe, to give more, as well, to sacrifice. To trust a leader, his or her leadership must be genuine, a true reflection of their strengths, values and culture. Leaders can engender that trust in many different ways, leading from the front or the back,… Read more »

Digital transformation changes London FinTech scenario

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The capital’s booming financial technology sector is being driven by record levels of investment and the rapid adoption of FinTech products by young and wealthy internet users, according to new research compiled by London & Partners and EY. Venture capital investment in London FinTech climbed from £24 million in the whole of 2010 to £312… Read more »

Predictive marketing in digital travel [infographic]

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When it comes to digital travel, competition is constantly increasing within digital space and companies need to be able to provide better value for their customers if they intend to stay on top of the game. Predictive marketing is a way to pull this off. What are the upcoming priorities and which challenges are the companies struggling… Read more »