The Google Attribution Model

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At the Google Marketing Next conference in 2017, Google announced the beta version of a new tool Google Attribution. With its release surely not far away, marketers who don’t have access to the beta should be familiarising themselves as much as possible with the tool so that they’re ready to take advantage when it becomes… Read more »

Cross-Channel approach to all your marketing needs

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The traditional linear marketing funnel is outdated, with consumers taking a far more complex path to purchase as they switch between channels and devices, finding alternatives and better deals along the way. They are not only dictating how, where, and when we engage with them, but also expect us to anticipate their each and every… Read more »

Future Trends in SEO

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Are you wondering what Google has in store for your website next year? Want to take a look at the SEO trends that are likely to affect how you perform? Envigo look at the future trends of SEO in this infographic.  

6 Good Reasons to Start your Holiday Marketing Plan Now

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At Skyline, we recommend to start your Holiday Marketing Plan now – beforehand. Plan early According to a 2013 report by Accenture, 23 percent of shoppers start shopping in the early fall, and nearly three-quarters will be finished by the end of November! That’s a lot of ground to cover. Start late and you’ll miss… Read more »

How to Run a Successful Social Media Advertising

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 There is a loads going on within social media advertising space at the moment.  The latest estimates say it will account for a third of all digital marketing spend this year.  This king is of course, facebook.  Their Q2 reports this year show as taggering $6.2bn in advertising revenue.  The other networks pale in comparison, LinkedIn is currently showing… Read more »

5 Steps to Build a Powerful Digital Strategy

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According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Now, if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful… Read more »

Holiday Planning Tips for an Ideal SEM Manager

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Marketing efforts flows into high gear during the holiday season in many small businesses. Many times, there’s extra pressure on the online marketer with e-commerce clients to drive the strongest performances of the year during this time. Without strategic planning and execution, delivering on these expectations can be next to impossible. But by following these five… Read more »

Aligning Customer Service with Email and Social

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Email and social media are two efficient channels to assess your customer satisfaction. The overall customer satisfaction can be measured, by many traditional approaches such as survey your customer, call and thank them as well as conduct focus groups. Here we focus on two effective digital channels – email and social – to help you improve… Read more »

6 Social Media Trends That Could Transform Your Business In 2016

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How do you use social media as part of your online strategy? Are you taking advantage of the emerging trends? The way in which people use social media is constantly changing, and that change presents small businesses with both a problem and an opportunity. Don’t evolve and you can get left behind or be the first… Read more »

PPC as a digital secret ROI weapon

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With paid search rapidly becoming part of the digital marketing DNA and rendering conventional tools obsolete, it’s time to find your new secret weapon in a cut-throat PPC market. Paid search has become an intensely complex issue for marketers, as it has upended the world of digital marketing by revolutionising the old-fashioned advertising platform model… Read more »