Traditional Advertising vs. Digital Advertising as a Brand Builder

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Advertising is the art of creating awareness of a small business in the mind’s eye of a customer. Traditional advertising is what most people think of when talking about advertising or marketing. Traditional advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is “paid media.” It includes radio, outdoor billboards and… Read more »






Google Adwords Mobile Bid Adjustments to Increase Conversion

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If you are looking to improve your Adwords conversion rate while reducing your cost per conversion, implementing Adwords mobile bid adjustments is a quick and convenient tactic that will allow you to do this. If your website is not as well optimised for mobile devices as it is for desktop devices then your conversion rate is likely… Read more »






Facebook Ad as a Retargeting Weapon

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Want to know how to target your ads based on demographics, interests and behaviours and using Facebook Ads to reach more customers within social media arena? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed and retargeted to. The market… Read more »






How Marketers Create and Consume Content {Infographic}

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There is a major disconnect between the investment marketers are putting into creating content and their own consumption, a recent NewsCred survey reveals. Some of the results show while 97% of Fortune 1000 marketers spend over an hour researching and consuming content before making a purchase decision, yet only 27% are allocating their budgets to content marketing. Further, 45%… Read more »






Twitter Updates on Increasing Its Character Limit

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Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications… Read more »






5 Mobile Trends to Watch in 2016

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2015 was a huge year in mobile advertising sector within digital including acquisitions, consolidations and innovations. The technology and data available to marketers have increased exponentially and new opportunities have opened in the world of programmatic delivery, wearable and exciting new formats such as 3D advertising. 2016 is becoming another exciting year of growth rooted in technology…. Read more »






The Rising of Ad Blocking in Digital Media

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Ad Blocking is the major talking point in recent times within the arena of Ad Blocking. Ad Blocking is growing globally. The latest data published by PageFair really puts into perspective just how fast the ad blocking market is growing, with the global use of ad blockers being up 41% (to 198m) between Q2 2014… Read more »