How artificial intelligence will humanise every customer journey and overall CX

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Companies that can successfully use AI to drive better experiences at each interaction in the customer journey will find themselves winning the hearts and minds of their customers. By using technology to demonstrate empathy, provide serendipity and respect privacy, these companies will create customer service experiences that are more human than ever before. AI can… Read more »

Transparency and Trust to build Brand Loyalty

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Traditionally, companies disclose product details but hide them in the “about us” or “corporate information” pages of their respective sites. They also rarely provide additional information. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer. Transparency is key when it comes to successful marketing. A… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Online reviews as an tool for ongoing customer engagement

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When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such as Yelp and Google+ allow businesses to provide… Read more »

How to Win the new IoT Landscape?

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The Internet of Things (IoT) is the Wild West of the technology market. The industry is young, and the potential for growth is enormous. But what do you need to win in this new landscape? Smart small, start now Even old, large companies can win at the IoT if they start small and start early…. Read more »

Going Visual in 2017?

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We all know that the use of visual content in marketing is on a high in 2017 as an ever-popular digital marketing trend. The consultants at Venngage decided to survey over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans are for 2017. Visual Content… Read more »

6 Social Media Marketing Trends in 2017

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In 2017, social media as a marketing tool will continue to grow in robust ways while utilizing the wide array of emerging technologies to provide brands with more opportunities for connecting with their customer. Here are some of the big changes to anticipate: 1. GREATER UTILIZATION OF SOCIAL MESSAGING SERVICES While social messaging is not… Read more »

4 Ways to Integrate Design with Digital Strategy

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 The role of digital strategy and how to keep plates spinning while integrating with design is significant from client’s strategic needs perspective. In this article they share four key ways, so that the creative people can integrate design and strategy as adherence to the create a greate customer experience. 01. Don’t rely on jargon Sometimes,… Read more »

4 Things Mobile Payments Made Possible

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It’s safe to say that most of us understand mobile payments. When once we had to exchange cash or fumble with credit cards, now we’re able to pay using the device already in our hands – our mobile phones. According to the Mobile Payments Readiness Index by MasterCard, Singapore is the most mobile payment-ready nation in… Read more »

How Marketers Create and Consume Content {Infographic}

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There is a major disconnect between the investment marketers are putting into creating content and their own consumption, a recent NewsCred survey reveals. Some of the results show while 97% of Fortune 1000 marketers spend over an hour researching and consuming content before making a purchase decision, yet only 27% are allocating their budgets to content marketing. Further, 45%… Read more »