How artificial intelligence will humanise every customer journey and overall CX

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Companies that can successfully use AI to drive better experiences at each interaction in the customer journey will find themselves winning the hearts and minds of their customers. By using technology to demonstrate empathy, provide serendipity and respect privacy, these companies will create customer service experiences that are more human than ever before. AI can… Read more »

Mobile Application Development Trends

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In an age where technology (‘smartphones’ in particular) has overpowered the choices of community, saying ‘No’ to mobile apps isn’t an option for businesses. Really did you ever consider that mobile app development is only a pick of those million dollar businesses? Certainly not! We have been dwelling in a space that has transformed into a world… Read more »

6 Marketing Trends in Social Media in 2018 [Infographic]

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Are you in the process of planning your 2018 marketing strategy? Want to know the top trends likely to affect your business on social media? MicroCreatives share their predictions for 2018 in this infographic. Here’s what makes the list: Live videos Influencer marketing Visualised content Personalisation Tightened security Chatbots Check out the infographic for more… Read more »

10 Steps to Get More Ecommerce Traffic?

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Unfortunately, owning an e-commerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do take some time to implement, but they’re proven methods for improving… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Driving More Social Traffic to Website

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Driving social traffic is more important than ever before. Brands now focus on boosting social traffic and creating viral hits for spreading their word. It is, therefore, critical to concentrate on driving the correct social visitors to your website through the development of effective social media strategies. Learn how to boost social media traffic in… Read more »

The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »

PR Controversy on Social Media

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All publicity is good publicity, but I’m not sure that’s so true in the social media age. There have been some serious PR fails from two major brands in the last few weeks which received huge backlash on social media: namely United Airlines’ refusal to let a customer onboard for wearing leggings; as well as their forcible… Read more »

Your Influencer Marketing Campaigns Toolkit

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This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »

Google Adwords Mobile Bid Adjustments to Increase Conversion

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If you are looking to improve your Adwords conversion rate while reducing your cost per conversion, implementing Adwords mobile bid adjustments is a quick and convenient tactic that will allow you to do this. If your website is not as well optimised for mobile devices as it is for desktop devices then your conversion rate is likely… Read more »