Driving More Social Traffic to Website

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Driving social traffic is more important than ever before. Brands now focus on boosting social traffic and creating viral hits for spreading their word. It is, therefore, critical to concentrate on driving the correct social visitors to your website through the development of effective social media strategies. Learn how to boost social media traffic in… Read more »






The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »






PR Controversy on Social Media

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All publicity is good publicity, but I’m not sure that’s so true in the social media age. There have been some serious PR fails from two major brands in the last few weeks which received huge backlash on social media: namely United Airlines’ refusal to let a customer onboard for wearing leggings; as well as their forcible… Read more »






Your Influencer Marketing Campaigns Toolkit

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This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »






Google Adwords Mobile Bid Adjustments to Increase Conversion

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If you are looking to improve your Adwords conversion rate while reducing your cost per conversion, implementing Adwords mobile bid adjustments is a quick and convenient tactic that will allow you to do this. If your website is not as well optimised for mobile devices as it is for desktop devices then your conversion rate is likely… Read more »






Boost Your Conversion Rate in 5 Ways

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How effective is your Inbound Marketing program? If you’re seeing a rise in your site visits, but not conversions, then you’re not alone. Here are some quick tips across your entire online operation for analyzing your data and boosting your conversions. 1. Heat Maps The first step in website optimization is to understand the effectiveness… Read more »






Mobile App Idea for a Startup

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Mobile apps are nowadays a trend along with a mobile responsive website. And the attached factor of cost of developing the same is something every founder worries about. The build costs of an MVP are a very real ‘barrier to launch’ for a lot of startups, and it’s essential to educate yourself on the costs… Read more »






Optimize Your Mobile Conversion Rate

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Thumbs and tiny screens can be tricky. Users have unique needs when they’re on a mobile device and as advertisers, it’s critical that we create a conversion-friendly mobile experience. Its all about how to take your mobile campaign conversions to the next level. 1. Install Conversion Tracking Software You can never assume that you know why… Read more »