The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »






Going Visual in 2017?

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We all know that the use of visual content in marketing is on a high in 2017 as an ever-popular digital marketing trend. The consultants at Venngage decided to survey over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans are for 2017. Visual Content… Read more »






11 Readability & SEO Tips for Blog Posts

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Engagement is quite the buzzword in content marketing right now. It’s signalling an evolution that’s affecting both content marketers and their audiences.  It’s time to get more strategic with our content, both in terms of how often we publish, what we publish and how we get results. An excellent insights as show below as engagement rates… Read more »






How Marketers Create and Consume Content {Infographic}

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There is a major disconnect between the investment marketers are putting into creating content and their own consumption, a recent NewsCred survey reveals. Some of the results show while 97% of Fortune 1000 marketers spend over an hour researching and consuming content before making a purchase decision, yet only 27% are allocating their budgets to content marketing. Further, 45%… Read more »






How to Speak Marketing Automation

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Sometimes, it sounds like marketers are speaking another language, especially when using terms associated with specific marketing tools and platforms. It gets even more complicated when certain terms are standard across all platforms. Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On… Read more »






Snapchat and the data facts

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  Newscred surveyed 100 Snapchat users to find out exactly how they use the platform and developed this infographic as shown below. Since its inception in 2011, Snapchat has taken the messaging world by storm. Everyone knows how Co-founder Evan Spiegel built the Snapchat empire, but marketers still have not figured out how to reach Snapchat’s elusive… Read more »






The State of Content Marketing

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Visually and JBH offer some insights into the state of content marketing with a new infographic that includes stats from marketers and tips for boosting your content strategy. The first prediction from the article as attached below, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the… Read more »






Content Marketing is the new SEO

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Earlier SEO used to be mostly about how to convince Google (and other search engines) into ranking your website pages higher in search results than someone else’s website pages. SEO was a game. And games need players. Now if you look back even further than two years, hacking search engines was an even simpler game and therefore… Read more »






How to repurpose the content correctly

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The easiest way to start repurposing is by turning to your evergreen content. These evergreen content posts that are traffic magnets: relevant, poignant posts that will never go out of style. There lies the purpose of repurposing. If you have some of these posts just sitting in your archives, you’re missing out on a sizable chunk of… Read more »






SEO: My Content Is Useless Without Traffic

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All the design and content in the world are useless without traffic, and thus the real world need for SEO. In today’s world of SEO, this thinking seems backwards to me. All the design and content in the world leads to more traffic. Content and site design is part of SEO, it is SEO. Without… Read more »