Creating a Successful Marketing Automation Strategy

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To build a successful marketing automation strategy, you’ll need to address each of the key elements of marketing automation, including database segmentation, content creation, outbound messaging, lead nurturing and analytics. With a complete strategy for marketing automation, you’ll be able to analyze every stage of your digital marketing campaigns to gain insight into what works,… Read more »

6 Social Media Marketing Trends in 2017

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In 2017, social media as a marketing tool will continue to grow in robust ways while utilizing the wide array of emerging technologies to provide brands with more opportunities for connecting with their customer. Here are some of the big changes to anticipate: 1. GREATER UTILIZATION OF SOCIAL MESSAGING SERVICES While social messaging is not… Read more »

Hootsuite Connects to CRM, Content and Automation Platforms

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Vancouver, British Columbia-based Hootsuite wants to extend its social media management capabilities to operate within the technologies customers already use, Patience Yi, vice president of platform at Hootsuite, described this act as “an effort to embrace digital transformation, which is changing the way companies interact with their customers across the entire customer journey.” Hootsuite also announced three… Read more »

Optimising Your Content Marketing Strategy for Mobile

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A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how can you optimise your website for mobile, from a people-centric content marketing perspective? Google recently strengthened its mobile-friendly ranking signal and future updates will include site speed, so this is an… Read more »

The State of Content Marketing

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Visually and JBH offer some insights into the state of content marketing with a new infographic that includes stats from marketers and tips for boosting your content strategy. The first prediction from the article as attached below, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the… Read more »

How to Make the Most of 2016 Trends Through PPC

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Content Marketing According to Smart Insights, in a sample size of approximately 450, nearly 30% of companies said that content marketing will make the biggest commercial impact on their business in 2016. Big data and marketing automation came in second and third at 14.3% and 13.8%, respectively. Of course, not all channels are suitable for… Read more »

SEO: My Content Is Useless Without Traffic

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All the design and content in the world are useless without traffic, and thus the real world need for SEO. In today’s world of SEO, this thinking seems backwards to me. All the design and content in the world leads to more traffic. Content and site design is part of SEO, it is SEO. Without… Read more »

The psychology of colour in marketing

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The psychology of colour as it relates to persuasion is one of the most controversial as well most interesting aspects in marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, the info graphic as shown below by Homestead well covers a selection of the most reliable research on color theory… Read more »

20 Digital Marketing Statistics in 2015

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A recent study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. Whether it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC and social media. The following… Read more »

Top 10 Marketing Challenges in 2015

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In 2015, there is a shift in marketing spending from traditional advertising to advertising on digital channels like social media. The Salesforce State of Marketing Survey 2015 indicates the following being the percentage views of marketers in top marketing challenges. 1. New business development – (As per 27% of marketers) 2. Quality of leads –… Read more »