More than 6% spending hike during Easter 2017

Posted by .

More than a quarter of all shoppers (26.8%) intend to buy something online this year for Easter, up from 21.4% last year, according to a study from the National Retail Federation in conjunction with Prosper Insights.  The NRFand Prosper Insights base their findings on a March survey of 7,411 shoppers. Total Easter spending is expected to reach… Read more »

Traditional Advertising vs. Digital Advertising as a Brand Builder

Posted by .

Advertising is the art of creating awareness of a small business in the mind’s eye of a customer. Traditional advertising is what most people think of when talking about advertising or marketing. Traditional advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is “paid media.” It includes radio, outdoor billboards and… Read more »

Better Reach and Frequency Tips To Target Audience

Posted by .

Advertisers have long relied on reach and frequency measures to buy media. In early Mad Men days, targeting was extremely broad and there was no way to follow up with individual consumers. However, today’s marketers have access to that same scale, now combined with the ability to execute more targeted, measured and relevant campaigns across channel,… Read more »

Creative and Programmatic – Working together?

Posted by .

Technology is increasingly making the marriage of programmatic and creative possible.  The result should be more targeted, more relevant and more effective advertising.  It is in everyone’s interests therefore to make this union work. Initially built to increase the efficiency of online advertising and reduce its cost, programmatic platforms have not traditionally factored in the… Read more »

How to Create and Market Infographics?

Posted by .

Infographics are great for gaining readers, generating social shares and more importantly earning those important backlinks that improve our SEO. But how can you get in on the action? How you add visual infographics to your digital marketing strategy? And what are the best tools to use and learn how to promote them? Take a look at Red Website Design… Read more »

Marketer vs. Machine Infographic

Posted by .

At Adestra, they surveyed 200 senior level UK marketers from different sized companies, across a range of industries to find out. What they revealed that there is main three types of marketers read as technology reformists, technology revolutionists and hybrid technologists and discovered  about their experience with adopting marketing automation. Download the full report here to know how does these marketers build… Read more »

A Future Marketing Department

Posted by .

We live in the digital world and the ongoing change in the development of technologies in turn shifts roles and skills required in marketing departments in recent era. In many many cases, organisations have been slow to react to these changes and have stuck with a traditional structure for their marketing departments. In fact, smart businesses are… Read more »

Future marketing trends while in 2016

Posted by .

The Future of Marketing is embracing IoT & learning how to market moments, not things. Now that is to create a compelling vision for tomorrow that resonates with and connects people with our products, brands and messages. Basically, as technology advances and devices proliferate at unprecedented speed, the allure of marketing things will quickly prove both… Read more »

How to Protect Online Protection

Posted by .

Building brand equity and reputation management is not easy in today’s complex world. Further, managing brand reputation which might be online and offline, especially in today’s digital age, can be challenging. Everyone from the media to every business stakeholders can damage or affect the brand reputation with their Smartphone or with other devices they do use… Read more »