Published on by Digitally Squared

 

Newscred surveyed 100 Snapchat users to find out exactly how they use the platform and developed this infographic as shown below.

Since its inception in 2011, Snapchat has taken the messaging world by storm. Everyone knows how Co-founder Evan Spiegel built the Snapchat empire, but marketers still have not figured out how to reach Snapchat’s elusive millennial audience. One year ago, Snapchat launched ‘Discover’ as a way for brands to interact with consumers through curated content, but do users actually use Snapchat to discover branded content?

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