Published on by Chandreyi Saha

When it comes to digital travel, competition is constantly increasing within digital space and companies need to be able to provide better value for their customers if they intend to stay on top of the game. Predictive marketing is a way to pull this off. What are the upcoming priorities and which challenges are the companies struggling with in order to stay ahead in the digital travel race?

Check out infographic below from Frosmo showcasing the current situation for digital travel. Since there’s a huge amount of data available, the golden goose is to use predictive marketing to adapt to your customers’ needs and convert your marketing into a one-to-one approach instead of the traditional and slightly outdated one-to-many approach.

 

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