During recentÂ SMX keynote, Googleâ€™s vice president Brad Bender ofÂ product management for the Google Display Network announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiserâ€™s remarketing lists, which is currently rolling out.
Bender said the new Adwords tool will allow advertisers to look at people who have bought from them, and better understand their audiences.Â Benderâ€™s announcement was accompanied by an Adwords blog post, defining how advertisers can use the new Audience Insights report, along with the a screenshot of what it looks like.
If most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic, according to this Inside Adwords Blog.
Finally,Â Google Display Network executive says online adsÂ are necessary to make sure publishers and content survive.Â The problem with ad blockers is that theyâ€™re blocking the good ads and the bad ads.Â Google has a big stake in this discussion since almost all of the companyâ€™s revenue comes from selling online ads. Bender says he thinks Googleâ€™s text ads are unobtrusive and the companyâ€™s focus is on making all Google ads â€œas useful and relevant as possible”Â and thereby heÂ announced a commitment to only charge for display ads that are viewed.