BuildingÂ brand equity and reputation management is not easy in today’s complex world. Further, managing brand reputation which might be online and offline, especially in todayâ€™s digital age, can be challenging. Everyone from the media to every business stakeholders can damage or affect the brand reputation with their Smartphone or with other devices they do use in everyday life, within a fraction of time, which was created over years.
The vital question is how do you protect your brand reputation and ensure a positive first impression to build a brand equity and goodwill at the marketplace? There are three main ways you can protect it contributing towards your overall online reputation management.
1. Manage your brand tight or lose control
Consumers share negative comments, reviews, surveys, criticisms and tweets about different relevant posts all the time. These definitely increase the engagement rate or interactions over brand, but ignoring the adverse comments over days might harm the brand from goodwill perspective. So the only remedy is to identify the sites and networks where negative comments are most likely to impact your target audience and then regularly monitor them to quickly respond to negative statements.
2. Protect your company name
If you havenâ€™t claimed your company and product names on social, do so immediately. It prevents rogue messaging as well as â€œsquattingâ€ on your names, which canÂ cause a gap in yourÂ brand strategy.
3. Donâ€™t ignore your offline reputation
Thereâ€™s often a correlation between what shows up online and what happens in the real world on offline basis. Focus on keeping clients happy offline and they will share their gratitude online. A combination of offline and online reputation strategy helps to reach the goal much more easily.
Managing yourÂ brandâ€™s reputationÂ requires careful monitoring and planning, but itâ€™s worth it, as it adds value to overall online reputation . With a strategic approach, you can build and maintain a positive online presence along with brand equity that will attract and win new clients, and keep your current ones on a perpetual basis.
Chandreyi specializes in building engaged online communities through her blog resources site and sparking conversations about business-to-business marketing trends while at Skyline.Â Follow her at Google+ or tweet her at @chandreyisaha.