Published on by Digitally Squared

There is a major disconnect between the investment marketers are putting into creating content and their own consumption, a recent NewsCred survey reveals.

Some of the results show while 97% of Fortune 1000 marketers spend over an hour researching and consuming content before making a purchase decision, yet only 27% are allocating their budgets to content marketing. Further, 45% still spend the majority of their budgets on ‘traditional advertising’, even though just 5% said that it was the channel that delivers the most return.

Is this a problem? Refer to this visually arresting animated infographic details the results as below.



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