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With the majority of annual sales going down during the holiday season, you can’t afford to miss the boat (or shall we say Black Friday, Cyber Monday, and holiday gifting madness). So, to sum up, we’ve whipped up this infographic as below from The Shelf,  that will have you insights on holiday marketing campaigns faster than you can ever imagine.

1. Start early. People are shopping earlier than ever before. Last year, many brands received less traffic and sales because they only concentrated on the key calendar holidays (Black Friday, Cyber Monday, etc.), as opposed to starting early like those brands who thought ahead of the pack.

2. Don’t ignore digital! Most brick and mortar stores think they’re good to go because people will just find them, but truth be told…shoppers do their research online before venturing out to make purchases. Whether you’re a brick and mortar or online shop, being found online is crucial.

3. Influencers are the wave of the future, and the way to go when planning your holiday marketing. No one looks at banner ads anymore. And more importantly…200 million people are using ad blockers. So your hard-earned money is never even seeing the light of day.

Our infographic has everything you need to get a handle on holiday marketing stats, best practices, and creative ways to sell more stuff. Hope you enjoy! And if you like it, we’d love it if you’d share it with your network. There’s an embed code at the bottom if you’d like to use it on your own blog (sharing is caring)!

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