A mobile-friendly website is no longer a choice for Marketers, itâ€™s anÂ expectation.Â From Google to your clients and even potential prospects, people today will just expect you to offerÂ the best experience possibleÂ when they reachÂ your website, majority via a mobile device.Â WithÂ 46% of consumers sayingÂ that they are unlikely to return to a mobile site if it didn’t work properly during their last visit, Marketers and Designers everywhere need to have a Mobile Marketing strategy in place to stay competitive.
The infographic from Marketo as shown below re-instatesÂ a number of popularÂ statistics about the role mobile devices are playing in the average consumerâ€™s everyday life as well as their buying behaviors.Â In addition to the facts and figures, they also reflect upon the importance of personalization in Mobile Marketing and how this should be integrated into your messaging.
Finally, here are just a few highlights:
75% of consumers doÂ product researchÂ on their mobile devices
50% of people allowÂ push notificationsÂ from mobile apps, but 68% will turn them off if they get too overwhelming.
50% of people receive more than 20Â promotional emailsÂ a week.
Consumers seekÂ two-way, personalized conversationsÂ their mobile devices