Published on by Digitally Squared

Facebook Inc. has finally changed its iconic like button, an alternative to the humble Like and have been launched around the world. A long-press on the Like button on mobile will now open up a tray of emoji — Like, Love, Haha, Wow, Sad and Angry. For web users hovering over the Like button will bring up the new reactions. The company had previously said a Yay button would be included, but this has been removed from the final offering.

Previously Facebook founder Mark Zuckerberg said the feature would create “a more expressive Like button”. Reactions were first available to Facebook users in Ireland and Spain, with no date set for a wider roll-out. The company said it had learnt from the initial test launch before bringing the feature to other countries.

“Reactions gives you new ways to express love, awe, humour and sadness. It’s not a dislike button, but it does give you the power to easily express sorrow and empathy — in addition to delight and warmth,” wrote Zuckerberg in a Facebook post. Facebook is releasing alternative buttons globally as it works to become a destination for more than life updates from friends. The company has been increasing its news content through partnerships with media companies for Instant Articles. Tragic news, for example, may require more nuanced responses than a “like.” The new initiative is called Reactions. Facebook said Reactions would also let companies and pages better see how people are reacting to their content.

“We understand that this is a big change, and want to be thoughtful about rolling this out,” Sammi Krug, product manager, said in a blog post. “We will continue learning and listening to feedback to make sure we have a set of reactions that will be useful all over the world.”

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