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A recent study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. Whether it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC and social media. The following statistics from Direct Marketing News help you get an idea of what happened in 2014 and what may happen in 2015 in terms of digital marketing trends.

 

 

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