Earlier SEO used to be mostly about how toÂ convinceÂ Google (and other search engines) into ranking your website pages higher in search results than someone elseâ€™s website pages.
SEO was a game.
And games need players. Now if you look back even further than two years, hacking search engines was an even simpler game and therefore players didnâ€™t need to be that sophisticatedâ€”spammy link building and keyword stuffing went a long way.
As a result Google (and other search engines) started getting smarter, emphasizingÂ semantic search as a priority. The game got harder to play, and therefore SEO consultants became hired guns to help you get your website ranked higher with â€œblack hatâ€ SEO magic! Essentially, your SEO consultant was competing with other peopleâ€™s SEO consultants and the better expert would win, naturally!
Google (and other search engines) didnâ€™t intend to make SEO a game.
They were simply looking toÂ provide their audience with the most relevant results.Â WithÂ Hummingbird, Google announced that it finally cracked the code on being less machine-like and being more “human” search ranking and that would be based more on click through rates of relevant. That means keywords, meta descriptions, page structure, URLs became less important and engagement, time spent on page and sharing took over the past SEO scene.
With Googleâ€™s latest changes, SEO has become almost completely based on the contentâ€™s value to its audience, including theÂ experience on mobile, as the future is mobile.
SEO has finally become more about humans than search engines.
So its no surprise that many forward thinking SEO experts are now offering content marketing servicesâ€”ideation, curation, writing, editing, opting a strategy and measuring results too. On the contrary, there are still many SEO experts who havenâ€™t given up relying on SEO technology to opt for and implement the same knowledge into practice.
Finally, whatever is the measure, SEO strategy should be combined with an optimal content marketing to maintain the overall and inherent perceived value. So it is rightly said that “Content Marketing is the new SEO.”