Driving More Social Traffic to Website

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Driving social traffic is more important than ever before. Brands now focus on boosting social traffic and creating viral hits for spreading their word. It is, therefore, critical to concentrate on driving the correct social visitors to your website through the development of effective social media strategies. Learn how to boost social media traffic in… Read more »






Future Trends in SEO

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Are you wondering what Google has in store for your website next year? Want to take a look at the SEO trends that are likely to affect how you perform? Envigo look at the future trends of SEO in this infographic.  






PR Controversy on Social Media

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All publicity is good publicity, but I’m not sure that’s so true in the social media age. There have been some serious PR fails from two major brands in the last few weeks which received huge backlash on social media: namely United Airlines’ refusal to let a customer onboard for wearing leggings; as well as their forcible… Read more »






6 Social Media Marketing Trends in 2017

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In 2017, social media as a marketing tool will continue to grow in robust ways while utilizing the wide array of emerging technologies to provide brands with more opportunities for connecting with their customer. Here are some of the big changes to anticipate: 1. GREATER UTILIZATION OF SOCIAL MESSAGING SERVICES While social messaging is not… Read more »






Your Social Media Toolkit Part 1: Facebook, the Giant

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Over the next few weeks we will be giving you and your business tips on which social media platforms you should be using and why. Starting this week, with Facebook for Business. 59% of the UK’s population are actively using social media sites for an average time of 2 hours a day (We Are Social,… Read more »






Hootsuite Connects to CRM, Content and Automation Platforms

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Vancouver, British Columbia-based Hootsuite wants to extend its social media management capabilities to operate within the technologies customers already use, Patience Yi, vice president of platform at Hootsuite, described this act as “an effort to embrace digital transformation, which is changing the way companies interact with their customers across the entire customer journey.” Hootsuite also announced three… Read more »






Facebook Ad as a Retargeting Weapon

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Want to know how to target your ads based on demographics, interests and behaviours and using Facebook Ads to reach more customers within social media arena? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed and retargeted to. The market… Read more »






Twitter Updates on Increasing Its Character Limit

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Twitter is changing its character limit. But, far from the 10,000 character apocalypse many predicted, the business has done so in a way that is actually relevant for users. In the near future, images and links will no longer count towards your character total. This is good news on a number of fronts, but also has some interesting implications… Read more »






Twitter Falls Behind in Terms of Mobile Engagement

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It’s been a rough year for Twitter. According to Statista, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation. Rumours on doubts about the company’s growth and profit potential, the analysts quote Twitter’s weak user engagement and lack of user growth as the main reasons for their downgrade. According… Read more »






6 Social Media Trends That Could Transform Your Business In 2016

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How do you use social media as part of your online strategy? Are you taking advantage of the emerging trends? The way in which people use social media is constantly changing, and that change presents small businesses with both a problem and an opportunity. Don’t evolve and you can get left behind or be the first… Read more »