Future Trends in SEO

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Are you wondering what Google has in store for your website next year? Want to take a look at the SEO trends that are likely to affect how you perform? Envigo look at the future trends of SEO in this infographic.  






5 Significant Aspects of SEO

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SEO is a vague term these days and there’s a lot of confusion about what it does/doesn’t involve. The five aspects of SEO help clear this up by breaking down the key elements of search optimisation after years of relentless change in the industry. Understanding these five aspects will help you identify how you can… Read more »






A Local SEO Guide for Local Businesses

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Most of us pull out our smartphone, open up a search engine and search on google for a specific type of local business. That’s called a local search and it’s for customers in a particular area who use online search engines to find a business in that area. According to Google’s own research, “50% of consumers who conducted… Read more »






Predictive marketing in digital travel [infographic]

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When it comes to digital travel, competition is constantly increasing within digital space and companies need to be able to provide better value for their customers if they intend to stay on top of the game. Predictive marketing is a way to pull this off. What are the upcoming priorities and which challenges are the companies struggling… Read more »






The State of The Social Media Team

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To find out more about the structure of social media teams, this excellent infographic as shown below is based on how yours compares with the 350 social media marketer’s surveyed in this recent study. The most common roles are social media manager, community manager and director of social media. “More than half of social media… Read more »






The psychology of colour in marketing

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The psychology of colour as it relates to persuasion is one of the most controversial as well most interesting aspects in marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, the info graphic as shown below by Homestead well covers a selection of the most reliable research on color theory… Read more »






Top 10 Marketing Challenges in 2015

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In 2015, there is a shift in marketing spending from traditional advertising to advertising on digital channels like social media. The Salesforce State of Marketing Survey 2015 indicates the following being the percentage views of marketers in top marketing challenges. 1. New business development – (As per 27% of marketers) 2. Quality of leads –… Read more »






19 Effective On Page SEO Best Practice 2015

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There are hundreds of ‘SEO Best Practices’ Guides online, but none are as comprehensive as this one. Thanks for Curve Interactive worked hard to pull together all the on-page SEO in one page for your reference. In other words, this infographic summarises the 19 on-page SEO factors Google uses to rank your website.      






Managing Oneself in Digital Age

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Once considered a Holy Grail of sorts, digital marketing is now set for a sea change. As customers who have come to expect personalised, relevant content at every touch point cease to recognise boundaries between channels, marketers are left wondering what’s next. One aspect … “Discover Experience Marketing” is a new system within digital marketing… Read more »