The Essentials of Scaled Agile Marketing using SAFe

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Why SAFe? First of all, it is the most popular scaling approach these days and so many marketers will find themselves in agile ABM organisations, where SAFe is actually used in IT Technology and the option of using it in Marketing as well will come up. As a result of that, it is also the… Read more »

Your Influencer Marketing Campaigns Toolkit

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This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »

Strategic Partnerships to Thrive Better

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Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual providing content, partnerships are integral to a company’s growth…. Read more »

Product Management While Outsourcing

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Do agencies and freelance developers just not care about the quality of your product? Well, the answer is no to these questions in most cases. There are some very important steps to take though, if you want your outsourced development to go right first time, no money wasted and no nervous breakdowns along the way. STEP… Read more »