Google Adwords Mobile Bid Adjustments to Increase Conversion

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If you are looking to improve your Adwords conversion rate while reducing your cost per conversion, implementing Adwords mobile bid adjustments is a quick and convenient tactic that will allow you to do this. If your website is not as well optimised for mobile devices as it is for desktop devices then your conversion rate is likely… Read more »






How to Make the Most of 2016 Trends Through PPC

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Content Marketing According to Smart Insights, in a sample size of approximately 450, nearly 30% of companies said that content marketing will make the biggest commercial impact on their business in 2016. Big data and marketing automation came in second and third at 14.3% and 13.8%, respectively. Of course, not all channels are suitable for… Read more »






New AdWords Audience Deep Insights On Demographics

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During recent SMX keynote, Google’s vice president Brad Bender of product management for the Google Display Network announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists, which is currently rolling out. Bender said the new Adwords tool will allow advertisers to… Read more »






Digital Marketing Budgets Continue to Rise

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A recent study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. Whether it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC and social media. The following… Read more »