The Google Attribution Model

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At the Google Marketing Next conference in 2017, Google announced the beta version of a new tool Google Attribution. With its release surely not far away, marketers who don’t have access to the beta should be familiarising themselves as much as possible with the tool so that they’re ready to take advantage when it becomes… Read more »

Traditional Advertising vs. Digital Advertising as a Brand Builder

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Advertising is the art of creating awareness of a small business in the mind’s eye of a customer. Traditional advertising is what most people think of when talking about advertising or marketing. Traditional advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is “paid media.” It includes radio, outdoor billboards and… Read more »

Google Adwords Mobile Bid Adjustments to Increase Conversion

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If you are looking to improve your Adwords conversion rate while reducing your cost per conversion, implementing Adwords mobile bid adjustments is a quick and convenient tactic that will allow you to do this. If your website is not as well optimised for mobile devices as it is for desktop devices then your conversion rate is likely… Read more »

How to Run a Successful Social Media Advertising

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 There is a loads going on within social media advertising space at the moment.  The latest estimates say it will account for a third of all digital marketing spend this year.  This king is of course, facebook.  Their Q2 reports this year show as taggering $6.2bn in advertising revenue.  The other networks pale in comparison, LinkedIn is currently showing… Read more »

Facebook Ad as a Retargeting Weapon

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Want to know how to target your ads based on demographics, interests and behaviours and using Facebook Ads to reach more customers within social media arena? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed and retargeted to. The market… Read more »

PPC as a digital secret ROI weapon

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With paid search rapidly becoming part of the digital marketing DNA and rendering conventional tools obsolete, it’s time to find your new secret weapon in a cut-throat PPC market. Paid search has become an intensely complex issue for marketers, as it has upended the world of digital marketing by revolutionising the old-fashioned advertising platform model… Read more »

New AdWords Audience Deep Insights On Demographics

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During recent SMX keynote, Google’s vice president Brad Bender of product management for the Google Display Network announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists, which is currently rolling out. Bender said the new Adwords tool will allow advertisers to… Read more »