Data-Powered Decision Making – Empowering for Growth

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You decide what areas your small business is going to focus on and then you target the resources you have to fill that customer need, problem or opportunity as you see fit. The market, regulation and how you perform then dictate how well you succeed or how badly you fail. But how do you make… Read more »

New AdWords Audience Deep Insights On Demographics

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During recent SMX keynote, Google’s vice president Brad Bender of product management for the Google Display Network announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists, which is currently rolling out. Bender said the new Adwords tool will allow advertisers to… Read more »

Video Conferencing as a business tool

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How can you work more efficiently with clients and colleagues while you’re on the road? According to a survey resulting the infographic shown below, 87% of remote workers feel more connected to their team with video conferencing. Video conferencing enables you to assemble a worldwide team in one place, collaborating on a common goal. The… Read more »

Anatomy of an Email

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Email marketing is one of the best tools small businesses can use to generate web leads and grow in 2015. The infographic as shown below from Content Lead depicts that a well-crafted email message keeps customers engaged and acts as the spark that entices first-time customers to make a purchase. Because email campaigns are so effective, almost every… Read more »

The Rise of Inside Sales in 2015

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The rise of inside sales explores the past, present and future of sales. According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep,… Read more »

What Happens in an Internet Minute?

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Many amongst us do ignore that the increase in mobile devices has had a tremendous impact on the amount of data traffic crossing the network. It’s a little easier to comprehend once we think about all that’s done on a connected device like a smartphone. Listening to music, watching videos, downloading photos, playing online games, refreshing… Read more »

Engaging the Connected Customer

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Investment in technology is undoubtedly bringing new opportunities for marketing to do things differently. Digital marketing is the top priority for technology-aware businesses and the focal point for investment over the next five years. But is marketing really ready? It is up to marketers to step away from the day-to-day challenges and think about how… Read more »

The Mind of A Digital Marketer

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The rising importance of digital media, marketing and commerce is elevating the immense significance of the digital marketer as strategist, innovator and buyer of advisory services and technology. As shown in the infographic as created and shared by Soriano Media, the digital trends have intensified the battle for people’s fragmented attention as businesses try to reach,… Read more »

Discover Experience Marketing

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Once considered a Holy Grail of sorts, digital marketing is now set for a sea change. As customers who have come to expect personalised, relevant content at every touch point cease to recognise boundaries between channels, marketers are left wondering what’s next.One aspect … “Discover Experience Marketing” is a new system within digital marketing arena,… Read more »