The Essentials of Scaled Agile Marketing using SAFe

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Why SAFe? First of all, it is the most popular scaling approach these days and so many marketers will find themselves in agile ABM organisations, where SAFe is actually used in IT Technology and the option of using it in Marketing as well will come up. As a result of that, it is also the… Read more »

Mobile Application Development Trends

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In an age where technology (‘smartphones’ in particular) has overpowered the choices of community, saying ‘No’ to mobile apps isn’t an option for businesses. Really did you ever consider that mobile app development is only a pick of those million dollar businesses? Certainly not! We have been dwelling in a space that has transformed into a world… Read more »

6 Marketing Trends in Social Media in 2018 [Infographic]

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Are you in the process of planning your 2018 marketing strategy? Want to know the top trends likely to affect your business on social media? MicroCreatives share their predictions for 2018 in this infographic. Here’s what makes the list: Live videos Influencer marketing Visualised content Personalisation Tightened security Chatbots Check out the infographic for more… Read more »

Google Leads the Race for AI Domination via #GoogleIO2017

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Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances. As Statista chart infographic as below illustrates, Google’s… Read more »

Mobile App Idea for a Startup

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Mobile apps are nowadays a trend along with a mobile responsive website. And the attached factor of cost of developing the same is something every founder worries about. The build costs of an MVP are a very real ‘barrier to launch’ for a lot of startups, and it’s essential to educate yourself on the costs… Read more »

10 Ways How Marketing Can Deliver Real Business Value to Startups

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Marketing is a critical function for any modern organization. It has the potential to transform an organization and can determine its entire growth trajectory from starting up. Here are 10 ways how a company’s marketing department can deliver real business value to clients including startups: 1) Ensure effective market positioning to demonstrate value proposition The… Read more »