Creating a Successful Marketing Automation Strategy

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To build a successful marketing automation strategy, you’ll need to address each of the key elements of marketing automation, including database segmentation, content creation, outbound messaging, lead nurturing and analytics. With a complete strategy for marketing automation, you’ll be able to analyze every stage of your digital marketing campaigns to gain insight into what works,… Read more »

Cross-Channel approach to all your marketing needs

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The traditional linear marketing funnel is outdated, with consumers taking a far more complex path to purchase as they switch between channels and devices, finding alternatives and better deals along the way. They are not only dictating how, where, and when we engage with them, but also expect us to anticipate their each and every… Read more »

Why mobile working skill a major cause of data breaches

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While working for a client, it was revelaed that charities are being reminded of the need for secure mobile working policies after new research highlighted how organisations are failing to protect data properly. The study, conducted by Vanson Bourne and commissioned by hardware-encrypted USB drive specialist Apricorn, found that 29% of surveyed organisations have already experienced… Read more »

Traditional Advertising vs. Digital Advertising as a Brand Builder

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Advertising is the art of creating awareness of a small business in the mind’s eye of a customer. Traditional advertising is what most people think of when talking about advertising or marketing. Traditional advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is “paid media.” It includes radio, outdoor billboards and… Read more »

The Significance of Web Analytics

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Web analytics can help you budget, optimise your marketing efforts, make informed small business decisions and provide insights into your customers’ behavior. Some of the main things you might consider are: What customers want: You can see what keywords and search terms customers are using in order to find your site. This could be useful for… Read more »

Mobile Technology Trends to Watch in 2016

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In today’s innovation-driven world, the number of mobile devices has already exceeded the global human population and it is continue to prosper. More than ever, businesses are actively interacting using their mobile devices since it is considered to be the most perfect way to reach out to target audience over marketing automation. All thanks goes… Read more »

Optimize Your Mobile Conversion Rate

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Thumbs and tiny screens can be tricky. Users have unique needs when they’re on a mobile device and as advertisers, it’s critical that we create a conversion-friendly mobile experience. Its all about how to take your mobile campaign conversions to the next level. 1. Install Conversion Tracking Software You can never assume that you know why… Read more »

How to Build a Clean Email List

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Internet service providers (ISPs) take many things into consideration when deciding if your email will reach the inbox or not. One of these considerations is subscriber engagement. How interested your subscribers are in your content and sending frequency both play a role in subscriber engagement. Another crucial component of having an engaged list is having a… Read more »

8 Layman Steps to SEO Success

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SEO or search engine optimisation is a process that results in your website ranking higher on Google (and other search engines) for a set of keywords. The process isn’t a simple one, there are many factors to consider, so it can be extremely difficult for the layman to understand. But fear no more, CJG Digital Marketing… Read more »

How to Speak Marketing Automation

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Sometimes, it sounds like marketers are speaking another language, especially when using terms associated with specific marketing tools and platforms. It gets even more complicated when certain terms are standard across all platforms. Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On… Read more »