7 Useful Tips for Unifying Your Sales and Marketing Strategy

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At best, sales and marketing teams are acquaintances. The sales and marketing relationship often suffers from miscommunication or a complete lack of communication as well as occasional animosity. This is remarkable, especially considering that the two teams typically have the same goal: increasing return on investment, taking an account based management system approach. Explaining The Definition of… Read more »

Driving More Social Traffic to Website

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Driving social traffic is more important than ever before. Brands now focus on boosting social traffic and creating viral hits for spreading their word. It is, therefore, critical to concentrate on driving the correct social visitors to your website through the development of effective social media strategies. Learn how to boost social media traffic in… Read more »

Cross-Channel approach to all your marketing needs

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The traditional linear marketing funnel is outdated, with consumers taking a far more complex path to purchase as they switch between channels and devices, finding alternatives and better deals along the way. They are not only dictating how, where, and when we engage with them, but also expect us to anticipate their each and every… Read more »

Your Influencer Marketing Campaigns Toolkit

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This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »