28 Design Terms to Consider

Posted by .

When it comes to graphic or web design, the terminology is the same across the board so don’t worry and although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. Want to feel even more connected to your… Read more »

The Top 7 Startup Mistakes

Posted by .

Are you considering starting a new business? Want to know the common pitfalls that lead to the failure of so many startups? When you start a new business there is lots to think about. It’s important you dedicate the correct amount of time to the tasks that matter the most, spending time on the wrong… Read more »

The psychology of colour in marketing

Posted by .

The psychology of colour as it relates to persuasion is one of the most controversial as well most interesting aspects in marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, the info graphic as shown below by Homestead well covers a selection of the most reliable research on color theory… Read more »

20 Digital Marketing Statistics in 2015

Posted by .

A recent study indicates that 57% of the marketers will increase their digital marketing budget by at least 27% in 2015. The rest will increase the budget by an unspecified percentage or amount. Whether it a B2B or B2C model, marketers are investing more in content, blogs, ads, SEO, PPC and social media. The following… Read more »

Storytelling in marketing : an art proven by science

Posted by .

Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in experience better? Its truly said that “A person who is awake for 16 hours per day experiences over 7 hours of daydreams on average. This totals approximately 2000 different dreams each day, meaning that most people aren’t paying attention to what is… Read more »