Companies that can successfully use AI to drive better experiences at each interaction in the customer journey will find themselves winning the hearts and minds of their customers. By using technology to demonstrate empathy, provide serendipity and respect privacy, these companies will create customer service experiences that are more human than ever before. AI can… Read more »
Posts Categorized: E-Commerce
Unfortunately, owning an e-commerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do take some time to implement, but they’re proven methods for improving… Read more »
Relaunches are substantial, complex and can involve risks. However, constant adjustments are necessary to improve your page’s usability and functionality. That’s why you should carefully coordinate every single step. Exact planning and predefined goals are crucial in order to be able to determine the success of your implementation. A backup system can be helpful for… Read more »
Does your Ecommerce website only generate sales when you offer massive discounts? Do those customers disappear once your prices are back to normal? If discounted prices are hurting your bottom line follow these tips from Slant Marketing. As it turns out, discounting your e-commerce products can actually harm your business in the long term. Here’s why… Read more »
Based on Facebook data from across 34 countries and surveys conducted in 21 of those markets,the social network compiled 5 essential insights to help marketers maximise holiday success.
This infographic gif from prestashop looks at the factors that can increase conversions. Enjoy the gif as well a Friday #GoodRead.
With the majority of annual sales going down during the holiday season, you can’t afford to miss the boat (or shall we say Black Friday, Cyber Monday, and holiday gifting madness). So, to sum up, we’ve whipped up this infographic as below from The Shelf, Â that will have you insights on holiday marketing campaigns faster… Read more »
Ad Blocking is the major talking point in recent times within the arena of Ad Blocking. Ad Blocking is growing globally. The latest data published by PageFair really puts into perspective just how fast the ad blocking market is growing, with the global use of ad blockers being up 41% (to 198m) between Q2 2014… Read more »
In the world of e-commerce, there is a problem that every business will come across – cart abandonment. The problem is that potential customers are going through the website, adding things to their cart, and then leaving the site before purchasing. According to industry experts, the average rate of cart abandonment hovers around 68%, a… Read more »