The Google Attribution Model

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At the Google Marketing Next conference in 2017, Google announced the beta version of a new tool Google Attribution. With its release surely not far away, marketers who don’t have access to the beta should be familiarising themselves as much as possible with the tool so that they’re ready to take advantage when it becomes… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

4 Digital Channels with Best ROI

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After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low-cost business plans have been proven to be a winning formula for many start-ups. E-commerce and the online digital world are forever evolving. This has been down to the low costs involved with running a business purely online,… Read more »

4 Ways to Integrate Design with Digital Strategy

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 The role of digital strategy and how to keep plates spinning while integrating with design is significant from client’s strategic needs perspective. In this article they share four key ways, so that the creative people can integrate design and strategy as adherence to the create a greate customer experience. 01. Don’t rely on jargon Sometimes,… Read more »

Creating Unified Digital Experience Is The Key

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If I am making a digital-experience map, it is going to be more akin to modernized flow chart diagram or mind map, and constantly changing and evolving. And creating a content piece on an introduction how shape ideas resulting a unified digital experience. What do we mean by Unified Digital Experience? As digital transformation moves… Read more »

Boost Your Conversion Rate in 5 Ways

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How effective is your Inbound Marketing program? If you’re seeing a rise in your site visits, but not conversions, then you’re not alone. Here are some quick tips across your entire online operation for analyzing your data and boosting your conversions. 1. Heat Maps The first step in website optimization is to understand the effectiveness… Read more »

Digical Show 2016

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HOW DESKTOP 3D PRINTING CAN HELP YOUR BUSINESS AND CHANGE YOUR LIFE! The Digical Show 2016 took place Sept 30 – Oct 1, 2016 provided a platform for bringing together manufacturers, developers, 3D designers, businesses and consumers pioneering the technology of desktop 3D printing. It showcased the diffusion of industrial 3D printing into the realm of the… Read more »

5 Steps to Build a Powerful Digital Strategy

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According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Now, if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful… Read more »

Brexit and the Technology Scene

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On 23 June 2016, 17,410,742 people in the UK voted to leave the European Union, igniting the Brexit debate and speculation on what happens next. With this in mind, what are the potential implications for tech brands? With the immediate weakening of the Pound to US Dollar exchange rate, it has and will continue to… Read more »

Facebook Ad as a Retargeting Weapon

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Want to know how to target your ads based on demographics, interests and behaviours and using Facebook Ads to reach more customers within social media arena? From age and gender, right through to employment and life events, the Facebook advertising platform enables you to completely fine tune who your ads are displayed and retargeted to. The market… Read more »