7 Important Conversion Rate Optimisation Myths That you Should Ignore

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Conversion rate optimisation is essential for any small business, including e-commerce. At the same time, It is important to identify and fix reasons for low conversion. It is a process by which small business can implement best practices and techniques while also results in more revenue and ROI for an e-commerce store. There are several… Read more »

How artificial intelligence will humanise every customer journey and overall CX

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Companies that can successfully use AI to drive better experiences at each interaction in the customer journey will find themselves winning the hearts and minds of their customers. By using technology to demonstrate empathy, provide serendipity and respect privacy, these companies will create customer service experiences that are more human than ever before. AI can… Read more »

Which Digital Trends Do You Think Will Define 2018?

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When we plan our marketing strategy and activities for the next year, it is always a good idea to look into digital marketing trends to make sure that we are not missing out on any opportunities. As you review your strategy from the past 12 months and start looking to the year ahead, keep these three digital marketing… Read more »

6 Marketing Trends in Social Media in 2018 [Infographic]

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Are you in the process of planning your 2018 marketing strategy? Want to know the top trends likely to affect your business on social media? MicroCreatives share their predictions for 2018 in this infographic. Here’s what makes the list: Live videos Influencer marketing Visualised content Personalisation Tightened security Chatbots Check out the infographic for more… Read more »

7 Useful Tips for Unifying Your Sales and Marketing Strategy

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At best, sales and marketing teams are acquaintances. The sales and marketing relationship often suffers from miscommunication or a complete lack of communication as well as occasional animosity. This is remarkable, especially considering that the two teams typically have the same goal: increasing return on investment, taking an account based management system approach. Explaining The Definition of… Read more »

The Google Attribution Model

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At the Google Marketing Next conference in 2017, Google announced the beta version of a new tool Google Attribution. With its release surely not far away, marketers who don’t have access to the beta should be familiarising themselves as much as possible with the tool so that they’re ready to take advantage when it becomes… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

4 Digital Channels with Best ROI

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After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low-cost business plans have been proven to be a winning formula for many start-ups. E-commerce and the online digital world are forever evolving. This has been down to the low costs involved with running a business purely online,… Read more »

4 Ways to Integrate Design with Digital Strategy

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 The role of digital strategy and how to keep plates spinning while integrating with design is significant from client’s strategic needs perspective. In this article they share four key ways, so that the creative people can integrate design and strategy as adherence to the create a greate customer experience. 01. Don’t rely on jargon Sometimes,… Read more »

Creating Unified Digital Experience Is The Key

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If I am making a digital-experience map, it is going to be more akin to modernized flow chart diagram or mind map, and constantly changing and evolving. And creating a content piece on an introduction how shape ideas resulting a unified digital experience. What do we mean by Unified Digital Experience? As digital transformation moves… Read more »