4 Digital Channels with Best ROI

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After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low-cost business plans have been proven to be a winning formula for many start-ups. E-commerce and the online digital world are forever evolving. This has been down to the low costs involved with running a business purely online,… Read more »

5 Steps to Build a Powerful Digital Strategy

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According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Now, if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful… Read more »

Snapchat and the data facts

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  Newscred surveyed 100 Snapchat users to find out exactly how they use the platform and developed this infographic as shown below. Since its inception in 2011, Snapchat has taken the messaging world by storm. Everyone knows how Co-founder Evan Spiegel built the Snapchat empire, but marketers still have not figured out how to reach Snapchat’s elusive… Read more »

Building your social media profile

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Have you ever considered that building your social media profiles and showcase the same? Research shows that recruiters make a decision about whether you are a good fit for a job within an average of 6.25 seconds of looking at a CV. If they like your CV, they will look you up on social media and you will… Read more »

The Rising of Ad Blocking in Digital Media

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Ad Blocking is the major talking point in recent times within the arena of Ad Blocking. Ad Blocking is growing globally. The latest data published by PageFair really puts into perspective just how fast the ad blocking market is growing, with the global use of ad blockers being up 41% (to 198m) between Q2 2014… Read more »