Theory of Constraints

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The Theory of Constraints is a methodology which helps you identify the crucial limiting factor (usually referred to as a constraint or a bottleneck), that stands in the way of achieving a goal. The main goal of a theory of constraints is to improve that constraint to the point when it’s no longer the limiting… Read more »

The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »

Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »

“Mind the Gap” Report on UK’s Digital Skills Gap

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THE PROBLEM  Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to succeed. Instead, today, with a concerted effort from entrepreneurs, government, industry groups and big… Read more »

Tech Sector Reacts to Brexit

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The technology sector is reacting to the news that the UK public has voted to leave the EU. Several tech giants like Google and Facebook, many of which have large offices in Britain, have set up internal committees, trying to figure out what they will do following the decision. That includes mapping out companies’ potential tax… Read more »

How Women Want to Interact With Brands Online (Infographic)

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According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women. “Digital consumption, especially of visual content, is happening at such a rapid pace on handheld devices marketers should push mobile optimization to the… Read more »

Alarming ‘Digital divide’ affecting UK economy and productivity

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The UK economy is operating within a “digital divide”, with half of businesses trailing behind a swathe of tech-savvy “pioneer” firms, according to new research. A recent study, conducted by the Confederation of British Industry (CBI) and tech giant IBM, found that just over half (55 per cent) of businesses are adopting innovative digital technologies and processes, leaving… Read more »

Better Reach and Frequency Tips To Target Audience

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Advertisers have long relied on reach and frequency measures to buy media. In early Mad Men days, targeting was extremely broad and there was no way to follow up with individual consumers. However, today’s marketers have access to that same scale, now combined with the ability to execute more targeted, measured and relevant campaigns across channel,… Read more »

When marketers aren’t marketers

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Marketing should be an industry where creativity rules, where the next world-changing campaign is only a brainstorm away. But marketing has changed. It has grown up to earn a place at the boardroom table, but many marketers have found their day-to-day job has gone stale. Globalisation, expansion, cost control and compliance bring process and complexity… Read more »