Movement Marketing as a Brand Revolution

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As per Deloitte Research, the 5 essentials for Movement Marketing for Brand Revolution are as follows: 1. Inspire and evoke emotion 2. Encourage involvement 3. Create and build community 4. Provide a way for people to visually display their commitment 5. Are authentic and transparent Deloitte’s research didn’t stop there; they also identified additional five… Read more »

Shaping my Entrepreneurial Spirit While Working for a Startup

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Start-ups are known for its flexibility and fun work environment – which are true! When you are running a startup, you obviously know how it develops your entrepreneurial skill but how about working for a startup? Let’s start with the basics, the definition Many people define entrepreneurship as a skill that is required to initiate… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Theory of Constraints

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The Theory of Constraints is a methodology which helps you identify the crucial limiting factor (usually referred to as a constraint or a bottleneck), that stands in the way of achieving a goal. The main goal of a theory of constraints is to improve that constraint to the point when it’s no longer the limiting… Read more »

The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »

Google Leads the Race for AI Domination via #GoogleIO2017

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Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances. As Statista chart infographic as below illustrates, Google’s… Read more »

Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »

The Role of Human Element in Digital Transformation

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Digital technology in all its various forms is changing the way organizations work across all aspects of any small business. But even if processes and functions are streamlined, simplified, automated, augmented, and refined, there is a greater chance that the digital transformation will fail before it can deliver its full potential. It’s a phenomenon that… Read more »

“Mind the Gap” Report on UK’s Digital Skills Gap

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THE PROBLEM  Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to succeed. Instead, today, with a concerted effort from entrepreneurs, government, industry groups and big… Read more »