Which Digital Trends Do You Think Will Define 2018?

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When we plan our marketing strategy and activities for the next year, it is always a good idea to look into digital marketing trends to make sure that we are not missing out on any opportunities. As you review your strategy from the past 12 months and start looking to the year ahead, keep these three digital marketing… Read more »

Great Design Thinking by Tim Brown

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When we talk about design thinking at Skyline for any digital projects we do deliver, we start with Tim Brown, who is CEO and President of IDEO, a global design, and innovation firm founded in 1991. He is best known for his work advancing user-centered design – and in particular for developing the idea of “design thinking”…. Read more »

Movement Marketing as a Brand Revolution

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As per Deloitte Research, the 5 essentials for Movement Marketing for Brand Revolution are as follows: 1. Inspire and evoke emotion 2. Encourage involvement 3. Create and build community 4. Provide a way for people to visually display their commitment 5. Are authentic and transparent Deloitte’s research didn’t stop there; they also identified additional five… Read more »

Shaping my Entrepreneurial Spirit While Working for a Startup

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Start-ups are known for its flexibility and fun work environment – which are true! When you are running a startup, you obviously know how it develops your entrepreneurial skill but how about working for a startup? Let’s start with the basics, the definition Many people define entrepreneurship as a skill that is required to initiate… Read more »

7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Theory of Constraints

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The Theory of Constraints is a methodology which helps you identify the crucial limiting factor (usually referred to as a constraint or a bottleneck), that stands in the way of achieving a goal. The main goal of a theory of constraints is to improve that constraint to the point when it’s no longer the limiting… Read more »

The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »

Google Leads the Race for AI Domination via #GoogleIO2017

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Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances. As Statista chart infographic as below illustrates, Google’s… Read more »

Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »