7 Steps Building a Successful Digital Marketing Strategy

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Building a strong digital marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers by communicating the benefits of their business and key differentiators. It’s the big picture… Read more »

Theory of Constraints

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The Theory of Constraints is a methodology which helps you identify the crucial limiting factor (usually referred to as a constraint or a bottleneck), that stands in the way of achieving a goal. The main goal of a theory of constraints is to improve that constraint to the point when it’s no longer the limiting… Read more »

The Age of Content Personalization

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At a more progressive level content has become more intrinsic to the customer engagement process whereby content assets are used to convey more specific insight or product based information that supports the customers buying process. So, in a normal marketing context, content marketing is the provision and sharing of information assets, in both digital and… Read more »

Google Leads the Race for AI Domination via #GoogleIO2017

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Google I/O, the company’s annual developer conference, is the company’s biggest event of the year. Google has been slowly injecting AI into many of its products and services and the company’s CEO Sundar Pichai has sounded very bullish on the prospects of artificial intelligence in recent public appearances. As Statista chart infographic as below illustrates, Google’s… Read more »

Optimise Mobile User Experience

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Users expect the best experience from your website wherever they are, PC, laptop, tablet or smart phone, taking an omnichannel approach. This does not mean your site should be the same across all devices, but it does mean your site should display well and be easy to use on all devices. It is important not only… Read more »

The Role of Human Element in Digital Transformation

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Digital technology in all its various forms is changing the way organizations work across all aspects of any small business. But even if processes and functions are streamlined, simplified, automated, augmented, and refined, there is a greater chance that the digital transformation will fail before it can deliver its full potential. It’s a phenomenon that… Read more »

“Mind the Gap” Report on UK’s Digital Skills Gap

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THE PROBLEM  Digital businesses are key drivers of productivity and will underpin the future success of the UK economy. No longer can we be accused of not having the funding, the infrastructure, the inspirational technology leaders, or the right attitude to succeed. Instead, today, with a concerted effort from entrepreneurs, government, industry groups and big… Read more »

Tech Sector Reacts to Brexit

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The technology sector is reacting to the news that the UK public has voted to leave the EU. Several tech giants like Google and Facebook, many of which have large offices in Britain, have set up internal committees, trying to figure out what they will do following the decision. That includes mapping out companies’ potential tax… Read more »

4 Things Mobile Payments Made Possible

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It’s safe to say that most of us understand mobile payments. When once we had to exchange cash or fumble with credit cards, now we’re able to pay using the device already in our hands – our mobile phones. According to the Mobile Payments Readiness Index by MasterCard, Singapore is the most mobile payment-ready nation in… Read more »