Online reviews as an tool for ongoing customer engagement

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When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such as Yelp and Google+ allow businesses to provide… Read more »






Customer-driven Agile Project Framework

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One of the concerns that is sometimes expressed about Agile approaches is that they are “too customer-driven”, implying that customers are not always the best people to define the direction of a product or a change. So is ‘the customer always right’, and is it a good Agile practice to “give the customer what they want”?… Read more »






Going Visual in 2017?

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We all know that the use of visual content in marketing is on a high in 2017 as an ever-popular digital marketing trend. The consultants at Venngage decided to survey over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans are for 2017. Visual Content… Read more »






Hootsuite Connects to CRM, Content and Automation Platforms

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Vancouver, British Columbia-based Hootsuite wants to extend its social media management capabilities to operate within the technologies customers already use, Patience Yi, vice president of platform at Hootsuite, described this act as “an effort to embrace digital transformation, which is changing the way companies interact with their customers across the entire customer journey.” Hootsuite also announced three… Read more »