Online reviews as an tool for ongoing customer engagement

Posted by .

When it comes to your online reputation – reviews are the rock & roll to word-of-mouth’s country classics. Simply put, online reviews have become a customary, convenient response for your clients to share their thoughts and rate their experiences for all to see. Furthermore, sites that publish crowd-sourced reviews such as Yelp and Google+ allow businesses to provide… Read more »

Traditional Advertising vs. Digital Advertising as a Brand Builder

Posted by .

Advertising is the art of creating awareness of a small business in the mind’s eye of a customer. Traditional advertising is what most people think of when talking about advertising or marketing. Traditional advertising refers to mass media that delivers commercial messages to mass audiences. Mass media is “paid media.” It includes radio, outdoor billboards and… Read more »

Going Visual in 2017?

Posted by .

We all know that the use of visual content in marketing is on a high in 2017 as an ever-popular digital marketing trend. The consultants at Venngage decided to survey over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans are for 2017. Visual Content… Read more »

11 Readability & SEO Tips for Blog Posts

Posted by .

Engagement is quite the buzzword in content marketing right now. It’s signalling an evolution that’s affecting both content marketers and their audiences.  It’s time to get more strategic with our content, both in terms of how often we publish, what we publish and how we get results. An excellent insights as show below as engagement rates… Read more »

How Marketers Create and Consume Content {Infographic}

Posted by .

There is a major disconnect between the investment marketers are putting into creating content and their own consumption, a recent NewsCred survey reveals. Some of the results show while 97% of Fortune 1000 marketers spend over an hour researching and consuming content before making a purchase decision, yet only 27% are allocating their budgets to content marketing. Further, 45%… Read more »

Optimising Your Content Marketing Strategy for Mobile

Posted by .

A responsive website is not a mobile strategy. There have been lots of re­cent articles on mobile and more and more of us are getting on-board but how can you optimise your website for mobile, from a people-centric content marketing perspective? Google recently strengthened its mobile-friendly ranking signal and future updates will include site speed, so this is an… Read more »

Mobile Technology Trends to Watch in 2016

Posted by .

In today’s innovation-driven world, the number of mobile devices has already exceeded the global human population and it is continue to prosper. More than ever, businesses are actively interacting using their mobile devices since it is considered to be the most perfect way to reach out to target audience over marketing automation. All thanks goes… Read more »

The State of Content Marketing

Posted by .

Visually and JBH offer some insights into the state of content marketing with a new infographic that includes stats from marketers and tips for boosting your content strategy. The first prediction from the article as attached below, that content marketing budgets would reach record highs, seems to be accurate thus far. As visualized in the… Read more »

Content Marketing is the new SEO

Posted by .

Earlier SEO used to be mostly about how to convince Google (and other search engines) into ranking your website pages higher in search results than someone else’s website pages. SEO was a game. And games need players. Now if you look back even further than two years, hacking search engines was an even simpler game and therefore… Read more »

How to repurpose the content correctly

Posted by .

The easiest way to start repurposing is by turning to your evergreen content. These evergreen content posts that are traffic magnets: relevant, poignant posts that will never go out of style. There lies the purpose of repurposing. If you have some of these posts just sitting in your archives, you’re missing out on a sizable chunk of… Read more »