5 Ways to Create an Innovative Culture in the Workplace

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A culture of innovation can be the difference between small business success and failure in today’s marketplace. In other words, in a world that demands that we do it faster, cheaper, better, smarter, and with a more personal touch and focus on the customer, building a culture of innovation might just sound like the latest… Read more »






Your Influencer Marketing Campaigns Toolkit

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This is as the influencer marketing is already here. Influencer marketing has a 37 percent better retention rate than business that doesn’t come through word of mouth, as per 74 percent of people use social media to decide whether they want to buy something. Did you know that most ads have an average click-through rate of only… Read more »






3 Ways to Manage an Outsource Team

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Remote teams are a no brainer to give your startup the competitive edge in obtaining top talent, but make no mistake, remote teams require structure, resources, and the right culture to give them the best chance of success. Luckily, we’ve combed through the playbook of some of the most successful remote-based startups to put you on… Read more »






Strategic Partnerships to Thrive Better

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Despite the driven, ambitious nature of entrepreneurs, there are still some things they can’t do alone. In getting a startup off the ground, forming strategic partnerships is critical. Whether this comes in the form of a massive corporation helping boost your startup’s visibility or an individual providing content, partnerships are integral to a company’s growth…. Read more »






28 Design Terms to Consider

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When it comes to graphic or web design, the terminology is the same across the board so don’t worry and although a good designer should be able to communicate with their team without using a whole lot of industry terms, it’s not hard to learn the lingo. Want to feel even more connected to your… Read more »






Going Visual in 2017?

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We all know that the use of visual content in marketing is on a high in 2017 as an ever-popular digital marketing trend. The consultants at Venngage decided to survey over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans are for 2017. Visual Content… Read more »






4 Ways to Integrate Design with Digital Strategy

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 The role of digital strategy and how to keep plates spinning while integrating with design is significant from client’s strategic needs perspective. In this article they share four key ways, so that the creative people can integrate design and strategy as adherence to the create a greate customer experience. 01. Don’t rely on jargon Sometimes,… Read more »






5 Steps to Build a Powerful Digital Strategy

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According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. Now, if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful… Read more »






Increasing E-Commerce Sales Without Discounting

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Does your Ecommerce website only generate sales when you offer massive discounts? Do those customers disappear once your prices are back to normal? If discounted prices are hurting your bottom line follow these tips from Slant Marketing. As it turns out, discounting your e-commerce products can actually harm your business in the long term. Here’s why… Read more »