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Email marketing is one of the best tools small businesses can use to generate web leads and grow in 2015. The infographic as shown below from Content Lead depicts that a well-crafted email message keeps customers engaged and acts as the spark that entices first-time customers to make a purchase. Because email campaigns are so effective, almost every brand uses them. Prospects’ inboxes are flooded with emails from companies and your clients have to sort out the valuable messages from the spam. This gives you a quick look at the anatomy of a successful email message so you can bring the most successful practices to the content you share with your audience.

As per a senior executive from Content Lead, “A successful email marketing campaigns also leverage best practices and insights from campaigns that came before them.”

 

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